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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Redwood Classics Apparel, Preloved Launch Upcycled Bag Collection

The socially conscious Canadian companies teamed up to reuse banners from the 2015 Pan ...

Jack Nadel International Announces Rebrand to Nadel

The Top 40 distributor says the change marks an identity progression from a promotional...

Fans Can Now Purchase Official Canadian World Cup Merchandise

Canada has qualified for the FIFA World Cup for the first time in 36 years, and new bra...

AAA Innovations Partners With BLUNT

The NJ-based supplier will offer two styles from the eco-conscious umbrella brand.

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand when executives and employees are active on so...

Canadian Officials Lift COVID Restrictions, Though Recovery Is Slow

Promo firms say a full upturn to 2019 numbers will be gradual in the face of significan...

Sell to Different Personality Types

Tailor your sales strategy to four buyer personalities to close more sales.

BELLA+CANVAS Establishes Ukrainian Aid Program, Calls for Critical Donations

The apparel supplier is leveraging its existing supply chain across Europe and connecti...

ASI Hosts Discussion to Honor Women’s History Month

The panel, made up of women at ASI, was held on International Women’s Day on March 8.

Lifetime Brands Acquires S’well Bottle

Phoenix-based Zing Manufacturing is the exclusive supplier of the retail brand to the p...

Change Your Diet to Maximize Productivity

Making simple adjustments can result in big benefits to your health and energy levels d...

Redefining a Best Place to Work

COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Best Places to Work: #4 – Printable Promotions

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #6 – Doing Good Works

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #12 – Liquid Screen Design

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #18 – iClick

Find out what makes this supplier a top promo industry workplace.

PPE Falls Out of Top ESP Searches as Virus Restrictions Lift

Promo stalwarts once again dominate the Top 10 list of most-searched terms in ESP for F...

Best Places to Work: #21 – Blink Marketing

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #23 – PromoPlace

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #28 – Image Source

Find out what makes this distributor a top promo industry workplace.

Improve Your Website

A well-designed site is essential for your digital presence and business reputation.

Best Places to Work: #32 – PowerStick.com

Find out what makes this supplier a top promo industry workplace.

Best Places to Work: #38 – Harper + Scott

Find out what makes this distributor a top promo industry workplace.

PCNA Pledges Support for Ukrainian Refugees

A percentage of March sales will go to humanitarian relief during the ongoing crisis in...

Best Places to Work: #48 – AIA Corporation

Find out what makes this distributor a top promo industry workplace.