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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Danny Braunstein Joins BAMKO’s Canadian Team

He’s assuming the role of Director of Client Success.

Wrap Up More Beach Towel Sales

As the travel and tourism sector recovers slowly, there are a myriad of opportunities t...

Third COVID Wave Threatens Ontario Reopening

A recent rise in cases has the province on edge.

Target the Adult Beverage Market

With more people consuming alcohol at home, companies have been compelled to shift how ...

‘Moment Merch’ Supports Efforts Against Anti-Asian Hate

Recent incidents have put the spotlight on the targeting of minority groups, and unders...

The Deeper Significance of Black History Month

ASI President & CEO Tim Andrews and Diversity and Inclusion Council members share their...

Infographic: 5 Ways COVID Has Changed Hiring

Rethink the way you go about identifying the best potential employees.

Q&A: How to Ace the Gifting Game

With so much lingering uncertainty about the pandemic, people appreciate surprise deliv...

Promo Insanity: The Case for Jackets & Sweatshirts

They’ve become our comforting (and, thankfully, quietest) co-workers this year.

Trade Show Calendar: June 2021

Find business opportunities with exhibitors and sponsors at these upcoming events.

How to Manage Your Selling Time

Establish structured work weeks, and find out as much information about a client’s need...

Refresh Your Home Office

A year into the pandemic, our remote workstations could use a little TLC.

Promotions Planner: Get Ready for Summer

Start presenting ideas to clients for projects based on June events.

Workers Could Strike at the Port of Montreal

The uncertain situation is already affecting the North American supply chain.

iPROMOTEu Awards Affiliates During Virtual Conference

The annual ceremony recognized promo firms for their recent business accomplishments.

Q&A: Consider Personalized Imprints on Products

They make a statement, especially during the pandemic.

Reset Your Self-Care During COVID

Nearly a year after the first major shutdowns began, pandemic stress is heavier than ev...

Canadian Provinces Begin Gradual Reopening

Some are starting to ease restrictions, while others are remaining locked down due to r...

Amazon Acquires Shopify Competitor Selz

The move will allow digital sellers to embed Amazon-powered e-commerce stores on their ...

Promotions Planner: May 2021

Plan creative campaigns three months out.

Strategies for Virtual Event Items

They’re proving to be big business for this distributor.

ASI Digital Expo: A Look at Industry Trends, Tips

The two-day virtual event featured products, strategies and networking opportunities.

Improve Your Sales With Lumpy Mail

Michele Bell and Jake Krolick from ASI shared their best tips during an education sessi...

One Year Later: Canadian Promo Experts Discuss COVID-19

A supplier, multi-line rep and two distributors talked about sales opportunities, ongoi...

PCNA Partners With Moop

The small-batch bag brand is located in nearby Pittsburgh, PA.