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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Canadian Government Looks to Extend Economic Aid

Expansion includes four more weeks of the CERB and three additional benefit programs to...

Canadian Courier Companies Suffer Ransomware Attack

Hackers are now threatening to release customers’ information on the dark web.

Q4 Gift-Giving in 2020: Don’t Give Up

At the end of a year unlike anything we’ve seen before, Q4 gifting may be a hard sell. ...

Adjusting 2020 Business Goals

In this challenging market, here’s where business owners should focus to finish out the...

RNC Gives Out Swag at Pared-Down Event

Delegates will gather for small meetings this week in Charlotte before GOP figures addr...

Rare, Devastating Storm Hits Iowa Promo Firms

The “derecho” knocked down trees and powerlines, severely damaged buildings and killed ...

PromoShop Creates COVID Relief T-shirts

The apparel benefits the hurting restaurant industry.

Target the Telehealth Market

With people still hesitant about heading back to care facilities, virtual appointments ...

Obituary: Deborah L. Berger, Hasch Daal Custom Embroidery

Deborah L. Berger, owner and operator of Hasch Daal Custom Embroidery in Kutztown,...

The Unifying Power of Promo

These tumultuous times have affirmed swag’s ability to bring people together.

Sales Opportunities in a Changed Travel Industry

The air travel market has been decimated by the coronavirus, but people are still takin...

SOI 2020: End-Market Upheaval

Healthcare is up, other markets are not, but there are opportunities within all.

Bess Cohn Humanitarians of the Year 2020: Jordan Bartlett, Scott Henderson & Logan Altman, Doing Good Works

When Jordan Bartlett was in college, a new social network called The Facebook was...

Doing Good Works Acquires Ashbury Images

The shop employed at-risk youth and served socially conscious companies in San Francisco.

California Governor Rolls Back Reopenings

The mandated restrictions shut down bars and indoor dining and affect every county in t...

Obituary: Kenneth Mayer, ProCrest Apparel & Promotions

Kenneth Mayer, a longtime member of the promotional products industry in Canada...

The Long Road to Supplier Diversity

Will recent outrage over racism and discrimination finally force buyers to get serious ...

USMCA Trade Agreement Goes into Effect

Implementation became official on July 1, though a tariff dispute between Canada and th...

Sir Speedy, PIP Franchises Recognized on ‘Top Shops’ List

The annual ranking recognized 20 franchisees across the country.

Big Markets In Promo: Retail

Stores are re-opening, and they’ll need marketing materials, signage and, of course, pr...

‘Free Speech’ Comes With a Price

The First Amendment offers fewer protections for private sector employees than people o...

How to Partner With Ad Agencies

Q&A with Aly MacGregor, president of Reicura, a Toronto-based ad agency

Big Markets in Promo: Education

Sales will come back for this historically strong sector. Which kind of promotions, how...

Big Markets In Promo: Healthcare

The global fight against the coronavirus has sent this market soaring.

Facilisgroup Hosts Virtual REBOUND-20

The event offered four weeks of townhalls and educational sessions for the promo industry.