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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

BDA Opens Three Locations in Canada

The move further expands the Top 40 firm’s presence in North America.

Canadian Promo Sees Slight Sales Uptick

Traditional items are making a comeback in some quarters as economic concerns loom.

QCA Begins Reduction in Operations

The Quality Certification Alliance will continue to support current members through Aug...

Spector & Co. Welcomes Jamie Mair

The industry veteran, who was most recently an executive at Top 40 distributor BDA, was...

ePromos Welcomes VP of Strategic Partnerships

Lisa Fosdick joins the Top 40 distributor’s executive team.

Masks and Product Safety Concerns

As reopening businesses order branded protective face masks, promo companies can’t forg...

SanMar Signs Exclusive Partnership With Allmade

The second-largest supplier in the industry now offers Allmade’s ethically conscious ga...

Canadian Government Proposes Penalties for CERB Fraud

Officials want to see stiff fines and even jail time for those who’ve gamed the system....

HPG Locations Announce Reopenings

The Top 40 supplier’s locations have begun the return to full production capacity.

PPPC’s Women’s Empowerment Event Goes Virtual

The Canadian conference was held over Zoom.

The State of Election Promos

Distributors can still help campaigns get the word out.

The Office After Quarantine – Part 1

States are finally allowing non-essential businesses to re-open. But to bring employees...

The Office After Quarantine - Part 3

Transitioning back to the office will require leadership teams to be flexible and sensi...

Promotional Products Sales Report 2020 – Midwest

Business opportunities and strengthening industries help this region shake the ‘flyover...

Neet Feet Partners With Big Time Jersey, Kanata Blanket

Bob Strem of Neet Feet discusses the new brand alignment.

Canada Extends Economic Aid, U.S. Border Closure

Adjustments have been made while provinces lay out reopening plans.

Canada’s COVID-19 Economic Response Plan & The Promo Industry

The relief available from the Canadian government can help shore up promo firms.

Signage Poses Ongoing Sales Opportunity

It’s played an important role in maintaining communication during the pandemic. Now, as...

Distributors Contribute to #GivingTuesdayNow

They’re preparing for an early #GivingTuesday, an emergency response to the coronavirus...

Canadian Provinces Announce Reopening Plans

As government and health officials continue to monitor the COVID-19 situation, some pre...

Polish Up Your Virtual Meeting Etiquette

After six weeks of remote work, here’s a quick brush-up on how to be a near-perfect vid...

Harper+Scott Earns B Corp Certification

The NYC-based distributor went through a painstaking six-month process.

Branded Matchbook Turns Up on eBay

An industry veteran used it as a self-promo back in the 1960s.

Obituary: John Bennis, Sequel Inc.

John Maxwell Bennis, president of multi-line agency Sequel Inc. in Virginia Beach,...

Distributors Give Back to Communities in Need

From critical PPE to signage for local businesses, distributors are lending support whe...