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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter your strategy as needed.

2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation with added security in the form of salary.

Q&A: Rymax Owner Discusses Incentives Market, Technology

Rymax Inc., a New Jersey-based provider of incentives and rewards programs and the...

How To Boost Email Open Rates

Focus on these key aspects of your email marketing campaign to boost opens.

Nova Scotia Wants to Ban Plastic Bags

Another plastic bag ban is in the works, this time in Atlantic Canada. Government...

T-shirt Controversy Leads to More Sales for Alberta Organization

A provocative T-shirt design is benefiting a grassroots organization in Alberta. ...

Victoria Plastic Bag Ban Heads to Canadian Supreme Court

Officials from Victoria, B.C., say they plan to appeal to the Supreme Court of Canada...

Obituary: Lisa Snyder, Allentown Toy

Lisa Snyder, brand manager at Allentown Toy Manufacturing Co. (asi/117801) in...

Long Island Releases Tourism Merchandise

Long Island, NY, is now tapping into community pride and increasing regional tourism...

Alphabroder Releases Over 130 New Apparel Styles

The garments were on display at the PPPC National Convention in Toronto.

How To Develop A Sales Routine

Reps may think it’s a dirty word, but it’s actually imperative to successfully guide th...

I Earned My MASI: Dawn Nakash

Dawn Nakash is the owner of Daybreak Marketing Services (asi/177011) in Raleigh, NC. Sh...

Cutter & Buck Canada Makes 'Canadian Business' Fastest-Growing List

Brampton, ON-based Cutter & Buck Canada (asi/47967) has been ranked 23 rd on the...

PPPC Hosts National Convention in Toronto

Promotional Products Professionals of Canada (PPPC) hosted its annual National...

Seven Ways To Improve Customer Service

An excellent customer service experience will lead more naturally to a close.

I Earned My MASI: Lindsay Jones

ASI University recently checked in with Lindsay Jones, the owner of Rise Promotions...

How To Use Language To Take Back Control Of Your Time

Change how you speak to others and yourself.

New LinkedIn Tool Offers Deeper Marketing Insights

LinkedIn has announced the launch of a new user data page aimed at boosting marketing...

How to Deal with Stress on the Job

Two experts offer their best advice to manage stress and think more clearly when workin...

How to Address an Order Problem

Advantages Editorial Advisory Board members offer their best advice for addressing an o...

CPSC Recalls Sock and Wrist Rattle Sets

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Delaware to Start Banning Plastic Bags in 2021

Another plastic bag ban will soon take effect, posing an opportunity for promotional...

Big Data and the Promo Products Industry

Data is now being used to inform all aspects of business, translating into real success...

Starline Industries Teams Up With Black Clover

The supplier now carries headwear from the popular lifestyle brand.