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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Bush and Hager Headline ASI Fort Worth

Five years to the day that President George W. Bush delivered the keynote at ASI...

Led Zeppelin, Vans Collaborate on Commemorative Swag

A new collection of classic rock-themed apparel and accessories is sure to get a...

Newfoundland and Labrador, Connecticut Considering Plastic Bag Bans

The easternmost province of Canada and the state of Connecticut are both considering...

Retail and the Promo Products Industry

Promotional products buyers have always desired retail-level quality, but the industry ...

Dell Recalls Power Adapters Due to Shock Risk

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

The Challenges of Selling Retail in the Promo Industry

As exciting as it for reps to sell products from top retail brands, there are...

Obituary: Geri Shippam, Shippam & Associates

Geraldine "Geri" Shippam, wife of Winnipeg, MB-based Shippam & Associates...

Focus on Client Needs, Not Products

When working with clients, the first order of business, according to Diane Ciotta of...

Protecting Your Valuable Selling Time

What two attributes make something valuable? It comes down to a simple formula,...

How to Drive Sales on LinkedIn

Drive sales on LinkedIn by putting your focus front and center.

Talbot Marketing Acquires Gagnon Levesque

London, ON-based Talbot Marketing (asi/341500) has acquired Laval, QC-based...

Canadian Distributors React to Record 2018 Sales Numbers

ASI's most recent data on distributor sales numbers indicates that North American...

OREO Releases New Contest Merch

To encourage consumers to buy its limited edition Most Stuf cookies, OREO has collabora...

How to Prospect and Manage Current Customers

Two experienced distributors offer their advice on striking a balance.

Distinctive Badges & Pins

Whether it's a soft cloisonné lapel pin or PVC name badge, the industry has...

Proforma Announces Million-Dollar Club Members for 2018

Powered by sales success in 2018, a record number of franchises are now members of...

New York Governor Proposes Statewide Plastic Bag Ban

Another prohibition on plastic bags may be in the works, which could benefit promo...

Stormtech Unveils Spring Collection

Vancouver, BC-based Stormtech (asi/89869) has released its Spring 2019 Collection,...

DEBCO’s Stan Gallen Retires

On December 21, 2018, industry veteran Stan Gallen celebrated his last day at DEBCO...

How to Keep the Sales Pipeline Full

While balancing prospecting and caring for current clients, priority number one is to k...

Philly Print Company Capitalizes on ‘Moment Merch’ With Eagles ‘Double-Doink’ Tees

After the Philadelphia Eagles' narrow win this past Sunday night against the Chicago...

2019 Up-and-Comer of the Year - Quincy Edwards, Bright Ideas

Get to know Quincy Edwards, the 2019 Up-and-Comer of the Year! Salespeople of...

2019 Distributor Salesperson of the Year Finalist - Christine Courtemanche, Lineaire Infographie Inc.

Get to know Christine Courtemanche, a 2019 Distributor Salesperson of the Year...

2019 Distributor Salesperson of the Year Finalist - Jim Hirst, Interform

Get to know Jim Hirst, a 2019 Distributor Salesperson of the Year Finalist! ...

2019 Distributor Salesperson of the Year Finalist - Brett Marz, BAMKO

Get to know Brett Marz, a 2019 Distributor Salesperson of the Year Finalist! ...