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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How To Use Language To Take Back Control Of Your Time

Change how you speak to others and yourself.

New LinkedIn Tool Offers Deeper Marketing Insights

LinkedIn has announced the launch of a new user data page aimed at boosting marketing...

How to Deal with Stress on the Job

Two experts offer their best advice to manage stress and think more clearly when workin...

How to Address an Order Problem

Advantages Editorial Advisory Board members offer their best advice for addressing an o...

CPSC Recalls Sock and Wrist Rattle Sets

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Delaware to Start Banning Plastic Bags in 2021

Another plastic bag ban will soon take effect, posing an opportunity for promotional...

Big Data and the Promo Products Industry

Data is now being used to inform all aspects of business, translating into real success...

Starline Industries Teams Up With Black Clover

The supplier now carries headwear from the popular lifestyle brand.

How to Use Data to Increase Order Size

In 2017, Lisa Gapen had a conundrum she wanted to address, a common one among...

GeigerBTC Opens Logistics Hub in the Netherlands

The Geiger subsidiary continues to support its expanding international clientele.

Embarrassing Plastic Grocery Bags Become Collectors’ Items

A plan to reduce plastic bag usage has turned out differently than the originators...

Canadian Consumer Confidence Spikes

There's finally good economic news in Canada as reports show that consumer confidence...

NYC Pride Spotlights a Growing Product Category

Every June, the global LGBTQIA+ community holds special events to commemorate Pride...

ASI Roadshow Plus, Power Panel Held in Ontario

The ASI Show and PROMO EXPO teamed up to host the first-ever ASI Roadshow Plus in...

Canadian Inflation Hit New High in May

Statistics Canada announced this week that national inflation increased in May to...

Spotlight Sport & Corporate Wear Named Counselor’s Fastest-Growing Canadian Firm

Counselor magazine is proud to announce the companies on its annual list of the...

Miller Lite Beer Can Doubles as a Game Controller

Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

Trudeau Announces Plans for Plastic Ban Across Canada

This week, Canadian Prime Minister Justin Trudeau announced plans to ban single-use...

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

8 Classic Closing Techniques

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Happiness at work continues to be a focus of employers, and employees are noticing.

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation with added security in the form of salary.

From the Top Down - 2019 Promotional Products Sales Compensation Survey

A healthy, productive work environment starts with management.

CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for...

How to Target the Eco-Conscious Market

Once just nice to have, eco-conscious products are now a priority for many brands.