See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Use Data to Increase Order Size

In 2017, Lisa Gapen had a conundrum she wanted to address, a common one among...

GeigerBTC Opens Logistics Hub in the Netherlands

The Geiger subsidiary continues to support its expanding international clientele.

Embarrassing Plastic Grocery Bags Become Collectors’ Items

A plan to reduce plastic bag usage has turned out differently than the originators...

Canadian Consumer Confidence Spikes

There's finally good economic news in Canada as reports show that consumer confidence...

NYC Pride Spotlights a Growing Product Category

Every June, the global LGBTQIA+ community holds special events to commemorate Pride...

ASI Roadshow Plus, Power Panel Held in Ontario

The ASI Show and PROMO EXPO teamed up to host the first-ever ASI Roadshow Plus in...

Canadian Inflation Hit New High in May

Statistics Canada announced this week that national inflation increased in May to...

Spotlight Sport & Corporate Wear Named Counselor’s Fastest-Growing Canadian Firm

Counselor magazine is proud to announce the companies on its annual list of the...

Miller Lite Beer Can Doubles as a Game Controller

Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

Trudeau Announces Plans for Plastic Ban Across Canada

This week, Canadian Prime Minister Justin Trudeau announced plans to ban single-use...

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

8 Classic Closing Techniques

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Happiness at work continues to be a focus of employers, and employees are noticing.

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation with added security in the form of salary.

From the Top Down - 2019 Promotional Products Sales Compensation Survey

A healthy, productive work environment starts with management.

CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for...

How to Target the Eco-Conscious Market

Once just nice to have, eco-conscious products are now a priority for many brands.

Facilisgroup Welcomes New Canadian Partners

St. Louis-based Facilisgroup, a promotional products technology and partnering...

In Memoriam: Michel Gendron, Gendron Sales Agency

Michel Jean-Marie Gendron of Toronto-based Gendron Sales Agency and a beloved member...

PPPC’s Women’s Empowerment Event Welcomes Record Number of Attendees

More than 100 industry women from across North America attended the 10 th Women's...

How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Canadian Consumer Confidence Declines

A recent survey of Canadians shows that a lethargic economy in the Great White North...

How to Target the Cannabis Market

As more states legalize marijuana, the opportunity for promotional products is growing.

Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...