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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Motivational Tips for Sales Pros

Finding it difficult to stay motivated in the middle of the daily grind? You’re not alo...

Industry Reacts to Pot Legalization in Canada

October 17 marks the official legalization day for marijuana across Canada, but promo c...

Canadian Personnel News – September/October 2018

Starline Industries (asi/89213, US 89320) has hired Jerome Smith as the new key...

Cutter & Buck Canada Featured as a Model of Efficiency

The supplier was recently spotlighted by a warehouse solutions provider for its state-o...

Q&A: Shippam & Associates Celebrates 40 Years

Scott Shippam, president of Shippam & Associates (asi/325850) in Winnipeg, recently spo...

US, Canada and Mexico Reach Tentative New Trade Deal

The US and Canada came to a final resolution late on September 30, an hour before the m...

Akran Foundation Donates to Tornado Relief Efforts

The Akran Foundation, the charitable arm of Akran Marketing (asi/522788) in Ottawa,...

Marine Layer Receives Investment from Equity Firm

San Francisco-based Marine Layer (asi/68730), supplier of casual lifestyle apparel...

How to Build a Community on Social Media

This distributor builds goodwill on social media to drive traffic naturally.

Q&A: A Plethora of Personalized Products

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

SanMar Donates More Than $125,000 To Youth Organization

SanMar (asi/84863), the industry's top-ranked supplier for 2018, recently partnered...

Proposed USPS Mail Changes Could Affect Industry

The U.S. Postal Service (USPS) has announced a proposed rule change to its Mailing...

Top 40 CEO Part of Ownership Group for Proposed NHL Team

The CEO of a Top 40 distributor is hoping to bring the National Hockey League (NHL)...

Customization in the Promo Products Industry

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Case Study: Underground Distillery Offers Unique Gear

The company operates a well-stocked e-commerce site for its fans.

CPSC, Health Canada Recall Barstools

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

US Announces Trade Deal With Mexico

In a special announcement from the Oval Office on Monday, President Donald Trump says...

How to Sell to the Savvy Prospect

The best reps ask savvy prospects about their business goals and give them more product...

How to Make the Best First Impression With Your Website

A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Case Study: Google Goes Live

YR Live, a live customization experience agency based in the U.K. with offices in Los...

Q&A: Canadian Distributors Open Animal Sanctuary

Jack and Rita Hurst, owners of Ontario-based Triton Sales & Marketing Inc. (asi/347503)...

Trend Alert: Collagen-Infused Garments

As the athleisure trend continues to shape the garment industry and drive consumer...

Canadian Personnel News – July/August 2018

Starline Industries (asi/89213) has named Mason Lapsker its new president; ...

Explosion Risk Prompts Flashlight Recall

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Health Canada Recalls Children’s Jackets

The garments’ drawstring poses an entanglement hazard.