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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

SanMar Launches Carhartt Line

SanMar (asi/84863), the promo industry's largest supplier by revenue, has announced...

CPSC, Health Canada Recall Infant Snowsuits

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Canadian Supplier Partners with Women Entrepreneur Advocacy Group

Redwood Classics Apparel (asi/81627) in Toronto and WEConnect International have...

Minnesota Distributor Opens New Storefront

While e-commerce is deemed a must-have at promo companies, this distributor is bucking ...

Fashion House Balenciaga Reaches Copyright Infringement Settlement

Two parties have reached a settlement in a case focused on fashion copyrights. ...

New eSports Merch Deal Points to Promo Opportunities

A merchandise partnership announced this week heralds the potential promotional swag...

How to Make a Daily Plan for Success

FACT: Data from Cornerstone Research shows productivity falls by 68% in employees who...

How to Get More Clients to Recommend You

FACT: About 82% of distributors say they use referrals to gain new business,...

Consumer Confidence Slows in November

Consumer confidence can bellwether economic trends, which carry importance for the prom...

Obituary: Philip Schoeneck, Weatherall Advertising

Philip Schoeneck, owner of Dallas-based Weatherall Advertising (asi/356080) and a...

How to Become a Master Negotiator

FACT: Over 40% of U.S. workers don't feel confident in their negotiation skills, data...

Kentucky Craft Brewery Opens Onsite Swag Space

A craft brewery in downtown Louisville will open a retail space with branded...

Health Canada Recalls Doll Toy Sets

Health Canada has issued an official recall for children's doll and toy furniture...

How to Find Decision-Makers

FACT: On average, 5.4 people are involved in a B2B buying decision, according to...

TNT Designs Partners with Industry Veterans for Growth Strategy

The Next Trend Designs (TNT, asi/283375) in Mississauga, ON, has partnered with...

Health Canada Recalls Barstools Due to Laceration Risk

Health Canada has recalled fabric and rubberwood barstools sold by Bouclair Inc., in...

How to Make a Strong Online Impression

FACT: According to data from the Hinge Research Institute, 80% of buyers look at a...

Brampton Youth Design City-Themed Streetwear Basics

A Canadian city just got its own swag, thanks to a few ambitious high school...

Stand Out with Social Media

In a merch-saturated marketplace, using social media to target brand fans can cast prom...

How to Be More Social

Consider these ideas for helping your clients push items on social media and appeal to ...

CPSC Recalls Rattles, Slap Bracelets

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

Health Canada Recalls Bike Helmets

Health Canada has issued an official recall for bicycle helmets. Made in China, the...

Health Canada: Cannabis Firm Not in Compliance with Advertising Laws

Just several days into Canada's cannabis legalization, a chain of marijuana retail...

Six Tips for Being More Visible on Social Sites

Active social media user Natasha Rawls, an account executive for Sourcepoint powered...

Friars’ Branded Items Support Mission to Serve the Needy

An order of Catholic friars has designed a merchandise line to help them continue...