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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How To Pitch Custom Products

It’s natural to get accustomed to pitching stock items. Here’s how to up your game.

Advice for Selling Custom Products

Ask these six questions for clients seeking custom items.

Stock Up With ASI Company Stores

To offer ordering convenience for distributors, ASI has Company Store services that...

Giving Back in the Promo Products Industry

More than just fattening their bottom lines, industry companies are instituting givebac...

Cannabis Market Brings Promo Challenges

Legalized recreational marijuana in Canada is going through growing pains, while the U....

HUB Promotional Group Implements Carbon-Offsetting Program

Top 40 supplier HUB Promotional Group (HPG, asi/61966) has announced that all nine...

Next Level Joins Fair Labor Association

Top 40 supplier Next Level Apparel (asi/73867) has become an approved member of the...

US, Canada Work Toward USMCA Ratification

With the federal election cycle in the United States heating up, it’s unlikely the deal...

5 Tips For Establishing Trust With Clients

Building relationships with customers based on reliability is a surefire way to keep th...

Case Study: An Award-Winning Tourism Promo

Hopkinsville, KY, about 20 miles north of the Tennessee border, is an idyllic place,...

Giving Back: Reciprocity Road

The eight distributors in this group donate to national pediatric and education organiz...

Giving Back: Stormtech Performance Apparel

At-risk youth benefit from this Canadian supplier’s in-kind apparel donation program.

Giving Back: College Hill Custom Threads

A client-driven giveback program means this distributor donates to a variety of differ...

Giving Back: Compass Industries

This supplier works with MPOWERD to donate solar-powered lanterns to communities in need.

Giving Back: BCG Creations

Sales from this supplier’s wood and recycled cork lines benefit global reforestation ef...

Giving Back: Image Outfitters

A certified B Corp, this distributor gives back with its in-house iShare program.

Giving Back: Doing Good Works

This distributor benefits the foster care system with its unique business model.

Hit Recalls Ceramic Mugs Due to Burn, Laceration Risk

Top 40 supplier Hit Promotional Products (asi/61125), in conjunction with the U.S....

Rod Brown Joins Binated Board

Rod Brown, founder and retired chief financial officer of MadeToOrder (asi/259540),...

West Coast Company’s Blankets Help the Homeless

The firm has galvanized consumers, brands and celebrities to make a difference.

Obituary: Floyd Schulmeier, Selco

Floyd Schulmeier, formerly of Selco (asi/86230) in Tulsa, OK, passed away Oct. 8. He...

New Cannabis Promo Restrictions Go Into Effect in Canada

The Canadian government has released new limitations on advertising cannabis products...

PromoStandards Improves Product Data Integration

The industry firms of PromoStandards , a series of supply chain integration...

How To Become A Reliable Adviser

Establish trust by finding solutions and being transparent every step of the way.

Obituary: Ralph J. Button, Battlefield Advertising

Ralph J. Button, formerly of Battlefield Advertising in Stoney Creek, ON, passed away...