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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Canadian Officials Implement New Restrictions

The measures instituted in response to climbing numbers of COVID cases across the count...

Designers Get Creative With Biden-Harris Merchandise

Victory swag is available in the official Team Joe Store and independent crafters on si...

How to Become an Online Company Store Expert

Five tips from Advantages magazine to get you online and on track for sales.

How to Enlist the Right Social Media Manager for Your Business

CEO of Social Gaines in Chicago discusses the importance of the role and how critical i...

Power 50 2020: No. 24 Ashley McCune, Facilisgroup

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

PromoShop Launches New Charitable Initiative

Proceeds from apparel sales will go to food banks across the country.

Specialized Office Systems Acquires Logo Expressions

The move expands Specialized Office Systems’ market reach in California.

The Making of a Unique Promo Product

Find out how one supplier brought a high-end product to life.

TikTok Announces New Partnership with Shopify

The agreement will allow Shopify merchants to create TikTok ads for their wares and tra...

The State of the Promo Workplace

All remote? All in-person? Both? Promotional products companies are making long-term de...

Chocolate Inn | Lanco Partners With Mrs. Fields

The Top 40 supplier will offer exclusive food gifts to distributors.

End-Buyers Opt for Calming Colors in 2020

Suppliers are meeting demand with blues, greens and updated neutrals.

How to Submit a Successful RFP

Keep your sales funnel full with these five tips.

The New Promo Distributor Sales Handbook

The secret to success in this crazy difficult year? Be an unwavering partner who is rel...

How to Manage Your Reputation Over Social Media

Five practical tips for protecting your brand on networking sites.

Rymax Earns WBENC Certification

The incentives firm underwent a rigorous verification process.

Q&A: Creating Winning Campaign Swag During COVID

Hannah Coplen of States Made Apparel in Los Angeles discusses working on election merch...

Q&A: Canadian Supplier Makes Long-Term PPE Plans

Ralph Goldfinger of Canada Sportswear discusses economic recovery and how they’re servi...

PCNA Introduces Packaging Program for Q4 Gifting

The new service offers kitting, packaging and drop-shipping options for distributors.

Technosport Canada Rebrands as S&S Canada

The new branding comes nearly a year after S&S Activewear acquired the Quebec-based sup...

Selco Acquires Belair Time

The move allows Selco to enter into the retail jewelry space.

PPPC Hosts First Virtual Nat Con

The digital show floor was open for two days and welcomed suppliers and distributors fr...

AIM Smarter Adds Industry Veterans to Executive Team

Marie Miller and Kirk Ross will lead strategy in their respective divisions.

AIM Smarter Welcomes Industry Veteran Kirk Ross

Ross will lead key efforts within AIM Capital, the organization’s affiliate support ser...

Pizzerias Present Promo Opportunities

The classic pie has seen renewed popularity during the pandemic.