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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Alberta Tightens Restrictions as Virus Cases Rise

The uncertainty continues to suppress business there, including promo.

Brymark Promotions Hires Brad Armeland

He will lead the Toronto office of the Canadian distributorship.

Sizzling Housing Industry Presents Promo Opportunities

The real estate market is white-hot across North America right now, and promo firms are...

Pastels Offer Calm During COVID

They’ve become more significant than ever before as we grapple with a virus-changed world.

Expert Tips on Fulfillment Services

Distributors discuss best practices and lessons learned a year into offering kitting an...

Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling community organizations with sales of gift sets.

Feats & Fiascos: A Look Back at Brand Reinventions

Take a page from the book of brands that did it well … and heed the cautionary tales of...

Coming Up in May

What to keep an eye out for in the next few weeks.

PCNA Announces Impact of Eco-Friendly Product Line

Distributor customers helped the planet with their purchases in 2020.

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

The program was established in memory of the longtime member of the promo industry and ...

Talks at a Standstill at the Port of Montreal

Workers at the shipping hub have already implemented a partial strike.

Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Plan Out Your Sales Goals

This distributor shares her tips for establishing and tracking sales goals for a greate...

St Regis Partners With Yankee Candle Company

The supplier will now offer Yankee Candle and Woodwick products to the promo products i...

Product IQ: The Ins and Outs of Safety Apparel

Decoding the necessary-but-confusing lingo of certifications.

Promotions Planner: Get Out There

Start presenting ideas to clients for projects based on July events.

The AAPI Community at ASI Speaks Out

Our colleagues discuss the recent increase in hate crimes and how it’s impacted them an...

Third COVID Wave Leads to Another Lockdown in Ontario

Heavy restrictions will be in place until at least May 3.

AIM Smarter Announces Workplace Diversity Event

The virtual discussion on culture will be moderated by diversity expert Roy Gluckman.

Q&A: Tips for Better Spine Health

Make critical changes to your work setup for better posture and less physical pain.

Five Tips for Better Sales Communication

Put these activities into regular practice to build strong client relationships.

Promo Firms Lay Out Vaccination Plans

From “highly encouraging” it to offering incentives, companies are addressing the best ...

Barely Standing: Small Promo Firms Struggle to Stay Afloat

The ongoing pandemic has left people frazzled and fearful for their survival.

Big Markets in Promo: Hospitality

Following a massive downturn thanks to canceled travel, this industry is showing signs ...

Big Markets in Promo: Manufacturing

With a focus on safety and functionality, promos are still finding a home on the produc...