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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

UVA to Phase Out Single-Use Plastics

It could be an opportunity for promo firms to offer alternatives.

Bess Cohn Humanitarian of the Year 2021: The Promotional Products Industry

Phones went silent. Emails stopped coming. Offices lay empty and sales dried up. ...

Woman of Distinction 2021: Sandy Gonzalez, MadeToOrder

When Sandy Gonzalez became CEO of California-based MadeToOrder (asi/259540) in...

Q&A: Rethink Your Digital Marketing Strategy

It’s more important than ever, especially in the wake of COVID.

Promotional Source Acquires Partners Promotional Group

The move will enhance its presence in the Toronto area.

Chocolate Inn/Lanco Announces Rebrand

The company’s product lines will be combined under the NC Custom name.

Foster Connection With Virtual Colleagues

For those continuing to work remotely, here’s how to keep – and even strengthen – bonds...

For Promo in Canada, It’s Eyes Forward

After 15 long months of heavy virus restrictions, the Great White North is finally seei...

Q&A: Promo Supplier Launches Identification App

The ReturnMe app helps people find their lost mobile devices.

Obituary: Irvin ‘Bud’ Lawhead, Mark K Inc.

Lawhead sold promotional products for almost 30 years.

Promotions Planner: Shared Causes

October is an ideal time to help organizations promote unity around common objectives.

Business Attire Makes a Comeback

The return to the office and resurgence of events has people ditching their ratty T-shi...

Q&A: Tips for More Clickworthy Newsletters

An email marketing expert offers tips on getting more traction from your messages.

Pride Month: Where We’ve Been, Where We’re Going

The observance is an opportunity to show solidarity with the LGBTQ+ community, but ther...

Infographic: Real Estate Spotlight

Use these strategies to take advantage of this hot market.

Keep Tabs on Your Competition With Social Media

Monitoring their presence there can show you how your company stacks up and help you de...

AlphaGraphics Kansas City Acquires Priority Printing & Marketing

The merger joins two Missouri distributorships.

Obituary: Joyce Manning, PerfectMatch

The audacious industry veteran had a unique start to her extensive career.

Deciphering the Complex Puzzle of Fulfillment

Thanks to the pandemic, services like kitting are popular but intricate. Learn the best...

Tropical Trends Are Sunny Spot for Promo

With the summer months upon us and travel returning, consider botanical-inspired produc...

PPPC’s WEE Hosts Virtual Event

The one-day meeting gave attendees the opportunity to hear from keynote speakers and ne...

Monitoring Mental Health During a Long-Term Pandemic

May is Mental Health Awareness Month, which has taken on new significance during COVID.

Ontario Announces Tentative Reopening Plan

The three-phase plan depends on significant increases in vaccination rates, but the pro...

Make the Most of Virtual Shows

Whether you’re a supplier or distributor, here are five suggestions for using your time...

ASI Recognizes Jewish American Heritage Month

We’re encouraged to reflect on the many achievements of this community, and never to fo...