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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Partnership in Peril: Is the Supplier/Distributor Bond Breaking?

Ongoing virus challenges have put the relationship on rocky ground. It’s time to re-com...

Promo Case Studies: Going Virtual

Distributors are flexing their creative muscles to bring event swag to virtual attendees.

Zing Manufacturing Partners with S’well

The Arizona-based firm will be the exclusive supplier of the retail drinkware brand to ...

How the Coronavirus Has Changed Hiring

Looking for a new gig this year? Be prepared for a shift in focus during the interview ...

Canada Continues to Feel Pandemic Pressure

Continued shutdowns combined with supply chain delays and vaccine uncertainty have leng...

Facilisgroup Hosts Annual Bash

The virtual event honored promo firms and sales reps.

PromoShop’s Food Bank Initiative Feeds Over 20,000 People

The Top 40 distributor launched the program in Q4.

S&S Canada Opens New Facility in Calgary

The move allows the supplier to better serve customers in Western Canada.

Hit Promotes Top Executives

C.J. Schmidt is now President and CEO, and Eric Shonebarger is COO.

How to Sell Conference Swag

With many in-person events on hold, here’s how to pitch and sell merch for virtual ones.

Storm Creek Donates More than $50K to Charity in Q4

Recipients included the American Cancer Society, Big Brothers Big Sisters and Ronald Mc...

Earth Tones & Bell Bottoms: '70s Styles Make a Comeback

After months spent inside their homes, consumers are gravitating toward vintage styles.

Proforma Donates Essential Supplies to Cleveland Charity

The drive benefited at-risk infants and children in the local community.

In-Store Retail Slows as E-Commerce Gains Momentum

Shopping habits forged during the pandemic will have an impact on the promo products in...

Delta Plus Group Acquires ERB Industries

The purchase offers ERB the opportunity to expand its product line for the promo industry.

HPG Appoints Director of National Accounts

Nick Lateur will be in charge of the Top 40 supplier’s specialty channel, leading effor...

St Regis Acquires The Book Company’s Journal Division

The move adds almost 200 products to St Regis’ product line.

Gagnon Levesque Welcomes Marc Giroux

He’s now vice president and general manager of the Talbot Marketing subsidiary.

California Starts Strictest COVID Regulations Yet

The new orders put firm limits on gatherings and business operations.

PPPC’s WEE Hosts Virtual Holiday Cocktail Hour

Attendees enjoyed drinks and much-needed camaraderie.

Promotional Source Acquires South Paw Canada

The move will create a one-stop shop experience for clients.

How to Fire a Client

The day has finally come. Here’s how to handle it with aplomb.

Clothing After COVID

Chic casual comfort and soft, technical fabrics reign in the work-from-home world.

Fire Hazard Prompts Recall of Branded Chargers

The tech accessory was used in an employee redemption program for a Wisconsin insurance...

Hurricanes in Central America Could Affect Promo

The region, home to a number of garment factories that serve the promo industry, suffer...