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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Obituary: Janet Montgomery, T.D. Mills

Janet Marie Montgomery of T.D. Mills Promotional Products (asi/272650) in Hershey,...

How Distributors Are Helping Clients Cope

Promo companies are using acts of goodwill to support others and strengthen relationships.

Canadian Lighting Company Designs Face Shields

The firm has pivoted to begin making PPE for frontline workers in Canada, the U.S. and ...

Mid-Sized Distributors Share Insights on COVID-19

Christopher Ruvo, executive editor of Counselor magazine, conducted a webinar...

Trudeau Announces Changes to Virus Relief Measures

Companies only have to show a 15% revenue decline to be eligible for the 75% wage subsi...

Lead Your Team in a Crisis

These unprecedented times call for calm, compassionate business leaders.

I Earned My BASI: Jen Beldam, Northern Craft Supply Co.

Jen Beldam is the founder of Northern Craft Supply Co. (asi/234691) in Cherry Valley, O...

Cybersecurity for Remote Workers

With millions of people working from home, cyber threats are more of a concern than eve...

Canadian Government Provides More Details on Virus Relief

“We’re doing exactly what’s required,” said Finance Minister Bill Morneau in a press co...

Drive Sales With Online Storefronts

In the midst of store closures, people continue to shop online. Promo companies may be ...

Remote Workers Drive Garment Trends

Apparel companies are seeing an increase in sales for business tops and leisure bottoms...

Canadian Government Implements Virus Relief Measures

Among the benefits is the Emergency Wage Subsidy, which will cover 75% of salaries.

Q&A: Communicating During a Crisis

Keep a level head and be transparent with your employees and clients.

Shore Up Your Business Finances

Sales have slowed significantly or stopped altogether. Now is the time to make smart fi...

Suppliers Fulfill Orders for Virus-Focused Items

Businesses want educational and cautionary signage to communicate with their employees ...

Market to Target: Insurance

Insurance is a resilient industry that’s endured crises and rough economic times. Distr...

Canadian Promo Firms Prepare for Provincial Closures

Ontario and Quebec have ordered nonessential businesses to close their doors for two we...

How to Leverage Inbound Marketing

While you’re working remotely, market your services to your clients by creating valuabl...

Promo Firms Grapple With New Closure Orders

The governors’ decisions in Pennsylvania, California and New York are the strictest pre...

Promo Copes With New Realities During Pandemic

As strict health measures are implemented across the country to combat further spread o...

Canadian Promo Firms Prepare for Virus Shutdowns

Companies have instituted work-from-home policies and are preparing for a worsening sit...

Promo Industry Struggles Over Sanitizer Demand

Vendors are trying to fill orders, while distributors experience order delays, price in...

Promo Demand for Sanitizer, Face Masks Skyrockets

ESP search data appears to indicate a significant increase in end-buyer demand as coron...

Obituary: Bryan Sask, Key Innovations

Bryan Sask, founder of Key Innovations in Surrey, BC, passed away on March 30 after a...

I Earned My MASI: Paula Osegard, The Elite Group

Paula Osegard is the senior account and process manager at The Elite Group (asi/186655)...