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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Facilisgroup Welcomes New Canadian Partners

St. Louis-based Facilisgroup, a promotional products technology and partnering...

In Memoriam: Michel Gendron, Gendron Sales Agency

Michel Jean-Marie Gendron of Toronto-based Gendron Sales Agency and a beloved member...

PPPC’s Women’s Empowerment Event Welcomes Record Number of Attendees

More than 100 industry women from across North America attended the 10 th Women's...

How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Canadian Consumer Confidence Declines

A recent survey of Canadians shows that a lethargic economy in the Great White North...

How to Target the Cannabis Market

As more states legalize marijuana, the opportunity for promotional products is growing.

Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Bacardi Launches New Brand Experience in Puerto Rican Port

The installation includes promotional products and rum bottles that can be personalized.

CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Q&A: The Status of the USMCA

International trade and customs lawyer Daniel Ujczo spoke with ASI Canada about recent ...

Next Level Hosts Pop-Up Experience at SXSW

Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

ASI Hosts Panel Session With Geiger, Hit Executives

More than 100 employees listened to a discussion about the state of the promo marketplace.

NAFTA Replacement Faces Uncertain Future

Recent reports indicate that a replacement for the North American Free Trade...

Boost Promotions Undergoes Rebrand

Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...

Promotional Products Sales Report 2019 – South

An influx of new workers and curious tourists offer limitless promo opportunities.

Canadian Supplier Recalls Power Banks Due to Fire Hazard

In conjunction with Health Canada and the U.S. Consumer Product Safety Commission...

Promo Industry Spotlight: Travel & Tourism

Kimble Bosworth, president and COO of Proforma Printelligence in Nashville, says the...

I Earned My BASI: Glen Jusczyk

Glen Jusczyk is co-owner of AMgC (asi/548902) in Chapel Hill, NC. He earned his BASI...

How to Deliver an Impactful Value Proposition

Taking the time to craft a tailored value proposition will enhance your authority and c...

Cybersecurity Strategies for the Promo Industry

ASI’s new CTO Dave Lakshmanan and VP of Infrastructure Services Seth Kusiak offer advic...

Power Banks Recalled After House Fire

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Stormtech Launches 1:1 Initiative to Benefit At-Risk Youth

Vancouver, BC-based Stormtech Performance (asi/89869) has launched its 1:1...

Frank Lloyd Wright Foundation to Sell Branded Products

The work of a famed American architect and interior designer is being commemorated...

Health Canada Recalls Children’s Pajamas Due to Burn Risk

Health Canada has issued an official recall for Obaïbi brand sleepwear, sold by...