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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Canadian Personnel News – March 2018

Magnus Pen (asi/68529) announces that Nathan Daurie has been promoted to the...

Boulder Could OK Marijuana Merch

The City of Boulder, CO, is considering more lenient promotion and marketing of...

Case Study: Negotiate Like A Pro

Not everyone’s a born negotiator. Honing skills takes time and confidence in your value.

The Distributor's Guide To Email

You read and send hundreds of emails every day. You’re instantly connected at all hours...

Promotional Wearhouse Celebrates 40 Years

Promotional Wearhouse (asi/300725) in Edmonton, AB, announces that it will celebrate...

Report: Canadian Government Spent Big on Promo in 2017

iPolitics, a Canada-based news and politics analysis site, recently released details...

5 Email Marketing Tips

Great inbox advice from the experts!

Oscars Swag Bags: $100K of Chocolate Jewelry, Lipstick and Pepper Spray

The 90th Academy Awards wrapped up Sunday night— and each of the 26 nominees in the...

Spector & Co. Achieves QCA Accreditation

Spector & Co. (asi/88660) has achieved Quality Certification Alliance (QCA)...

Email Best Practices

Distributors give the low-down on their companies’ email usage.

Digital, TV Drive Big Gains in U.S. Ad Market

The U.S. advertising market grew by 10.8% in January 2018, compared to January 2017,...

Pulling Out the Stops

Get creative with your client appreciation event to make it memorable.

How to Get the Word Out

Check out these tips to garner free publicity for your business.

Vancouver Council to Vote on City Swag

A representative from a major Canadian city is looking to foster civic and community...

Clients: They’re Worth It

Take a page from this distributor and her approach to appreciation events.

CPSC Recalls Tiffany & Co. Mugs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Alstyle, CPSC Recall Infant Bodysuits

Alstyle Apparel & Activewear (asi/34817), in conjunction with the U.S. Consumer...

Ahad Resigns from PPPC, Strauss Named Interim CEO

The Promotional Product Professionals of Canada (PPPC) has announced that Ed Ahad has...

Staples Appoints New CEO

Staples Inc., parent company of Top 40 distributor Staples Promotional Products...

Find Success in What You Love to Do

Eight years ago, Brett Bowden had a big idea. Tapping into his past experience...

Boost Sales with Gifts and Incentives

Incentive programs are a natural expansion of a promotional products business. That...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

CPSC Recalls Snow Globes

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Ennis Reports Q3 Revenue Increase

Top 40 supplier Ennis (asi/52493) has reported total sales of $93.6 million for its...

Sportsman Cap & Bag Now Selling Through 17 Companies

Shawnee, KS-based Sportsman Cap & Bag (asi/88877) has announced that all orders...