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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

CPSC Recalls Drinkware From Pier 1 Imports, Michaels

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

A Wealth of Swag at Berkshire Hathaway Meeting

Last week marked the annual Berkshire Hathaway Shareholder Meeting in Omaha, NE,...

Distributor Prints Thousands of Shirts for NBA Playoffs

When it comes to NBA Playoff giveaway T-shirts, one Nashville distributor’s got game.

Study: Workers Job-Hopping as Unemployment Reaches New Low

The number of American workers switching jobs in one year has reached an all-time...

How To Accept Rejection

The human brain is hardwired to avoid rejection, and reps who succumb to the fear...

How To Sell To Startups

Solve the marketing challenges of new companies by pitching the right ideas and products.

Exciting New Reality for Promo Industry

Virtual reality is no longer some fanciful dream. The technology is real and growing – ...

Case Study: International Reach

A Midwest university appeals to students from all walks of life.

Declutter Your Inbox

Here's how to win back control over your email. 1. Make a System Create...

How To Handle An Order Error

The number-one objective should be fixing the problem. 1. Address the Error...

5 Tips to Boost Your Positivity

Five tips for embracing a healthy attitude. 1. Focus on Perceptions Your...

Case Study: Good Hair Day

Products with broad and niche appeal work for a direct-sales hair-care line.

Case Study: Morning Joe

Popular giveaways work well for this TV news station.

Distributor Feeds Local Needy Families

Bucks County, Pennsylvania, just to the north of Philadelphia, is an area of rolling...

Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any...

Case Study: A Helping Hand

This small-town distributor helped create the entire brand identity for a senior care c...

Case Study: Spirited Swag

A Kentucky moonshine distillery gets a fresh apparel makeover.

Case Study: Brand Launch

A biopharma startup gets the word out before its drug hits the market.

Distributor Tip: Bring Suppliers on Sales Calls

Still guarding client info from even your most trusted vendors? Here's a trick to...

Power to the Girls

This Top 40 distributor showed support for its majority-female workforce with an in-hou...

I Earned My BASI: Rachel Leone

Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how...

How to Attract More Twitter Followers

Using Twitter for your business can help boost visibility. Use these 6 tips to get...

Distributor Salesperson of the Year Finalist - Michael Levitt

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Vatican-Approved Backpacks and Branded Items

In the months leading up to the Catholic Church's World Youth Day 2016, preparations...

Artist Suspends Thread Art From Ceilings

Canadian artist Amanda McCavour's stitched creations showcase just what thread can...