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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Health Canada, CPSC Recall iPhone Cases

Health Canada, in conjunction with the U.S. Consumer Products Safety Commission...

Minor League Baseball: A Night of Superheroes and Swag

It's an idyllic late spring evening in Reading, PA, about 60 miles northwest of...

Plastic Bag Restrictions Tighten in Honolulu

Plastic bags will be completely banned in Honolulu by 2020. Mayor Kirk Caldwell...

PGA Championship Pop-Up Shop Opens This Weekend

The Professional Golfers' Association of America (PGA) will be hosting its 99 th PGA...

Health Canada Recalls Jump Ropes for Elevated Phthalates

Health Canada has recalled children's jump ropes suspected of containing levels of...

Canadian Promo Market News – July 2017

iPROMOTEu (asi/232119) has hired Gary Goodhart and Guy Dupuis as directors...

Hot Frog Print Media Acquires Integra Print & Image

Hot Frog Print Media (asi/227749) has acquired Integra Print & Image. Financial...

Case Study: Have Ideas, Will Travel

Persistence and creativity landed a new IT client for this distributor.

Case Study: Customer First

During sales presentations with end-buyers, distributors should position themselves as ...

Study: Small Businesses Want Congress to Work on Economy

A majority of small-business owners believe Congress is not currently doing enough to...

Case Study: Turn Up the Heat

This promo veteran used his barbecue skills to score clients.

7 Tips To Close Deals Faster

Start clinching orders in record time by using these proven strategies.

Economy Adds 222K Jobs in June

The U.S. Bureau of Labor Statistics (BLS) has reported that the U.S. economy...

ASI Education Q&A: Cheryl Hokanson

Cheryl Hokanson is the promotional products director at Ironmark (asi/169127) in...

How To Overcome Order Errors

Act fast to correct mistakes and you may actually strengthen a client relationship.

Ennis Reports Q1 Revenue Increase

Top 40 supplier Ennis (asi/52493) announced total sales of $94.6 million for the...

Survey: Workplaces Present Obstacles to Productivity

More than half of American employees at companies with five or more workers believe...

Canadian Government Suspends CASL’s Lawsuit Provision

Innovation, Science and Economic Development Canada has announced that the Canadian...

Study Finds Cautious Optimism Among Small-Business Owners

A new survey has found that while small-business owners in the U.S. are optimistic...

Promotional Product Sales Compensation Survey

Distributors are increasingly choosing salary over commission to compensate sales reps....

CPSC Recalls Children’s Bathrobes

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Winning Swag at MLB Retail Summit

Major League Baseball recently hosted its annual Retail Summit, a two-day event for...

ASI Education Case Study: Lisa Gapen

Lisa Gapen is the owner of Generate Sales and Marketing (asi/444517) in Crown Point,...

CPSC Recalls Light-Up Toys

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

5 Tips to Conquering Your Day

1. Downsize the To-Dos Oftentimes, to-do lists are simply too long. We try to cram...