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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Promo Apparel Trends By Age

With retail styles now widely available, the promotional products industry can offer st...

Legal Cannabis Bill Passes Canadian House, Heads to Senate

Full-scale legalization of marijuana is one step closer to becoming a reality in...

*NSYNC to Release ’90s-Inspired Branded Merch

Millennials, rejoice! Iconic '90s boy band *NSYNC will be teaming up with global...

Stormtech Welcomes New Canadian Sales Manager

Stormtech Performance Apparel (asi/89869) announces that industry veteran Mike Oliver...

Case Study: Leveraging LinkedIn

Harnessing the power of this social media platform has taken one distributor’s sales sk...

Legal Cannabis Producers in Canada Propose Advertising Standards

The debate continues in Canada over how marijuana will be promoted and advertised to...

Report: Amazon to Offer Its Own Private-Label Athletic Apparel

Amazon's massive growth is showing no sign of slowing down, and now the e-commerce...

Canadian Promo Market News – September/October 2017

Starline Industries (asi/89213) welcomes Alex Jovetic as the company's new vice...

TNT Makes an Appearance on Dragons’ Den

The Next Trend Designs (TNT, asi/283375) announces that president and chief inventor...

Redwood Classics Apparel’s Kathy Cheng Named WBE Canada Ambassador 2017

Redwood Classics Apparel (asi/81627) announces that President Kathy Cheng was...

Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious marketing opportunity for brands. Need...

Report: Russian Group Used Promo Apparel to Stoke Discord in U.S.

In a curious turn of events, the investigation into Russia's meddling in the 2016...

Case Study: The Fun Factor

This California company sells and lives by a simple motto.

‘Merchandise on a Mission’: Promo Products Making a Difference

Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Gaming Company Allows Fans to Print 3-D Merch

Valve, the parent company of gaming franchises such as "Dota 2," "Counter-Strike:...

Case Study: High Expectations

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Sports Bottle Market to Grow by 6.15% Through 2021

A new report by Technavio has found that the global sports bottle market is poised to...

Ennis Reports Q2 Revenue Increase

Top 40 supplier Ennis (asi/52493) has reported total sales of $94.9 million for its...

Tips for Amazing Distributor Customer Service

The best customer service that distributors can offer needs to be personalized and cons...

Case Study: Personal Touch

This promo product expert needed a new website for her small company – and fast.

Canadian Law Enforcement Requests Pot Legalization Delay

Canadian distributors eager to provide company apparel and other branded merchandise...

How to Boost Email Open Rates

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Case Study: Under Evaluation

This successful distributor looks for the qualities that can’t be taught.

Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing – right as the promotional product industry ...

In Memoriam: Phil Carollo, Lion Circle

Phil Carollo, president of Lion Circle Corp. (asi/67620), died on September 8. He was...