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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

TNT Makes an Appearance on Dragons’ Den

The Next Trend Designs (TNT, asi/283375) announces that president and chief inventor...

Redwood Classics Apparel’s Kathy Cheng Named WBE Canada Ambassador 2017

Redwood Classics Apparel (asi/81627) announces that President Kathy Cheng was...

Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious marketing opportunity for brands. Need...

Report: Russian Group Used Promo Apparel to Stoke Discord in U.S.

In a curious turn of events, the investigation into Russia's meddling in the 2016...

Case Study: The Fun Factor

This California company sells and lives by a simple motto.

‘Merchandise on a Mission’: Promo Products Making a Difference

Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Gaming Company Allows Fans to Print 3-D Merch

Valve, the parent company of gaming franchises such as "Dota 2," "Counter-Strike:...

Case Study: High Expectations

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Sports Bottle Market to Grow by 6.15% Through 2021

A new report by Technavio has found that the global sports bottle market is poised to...

Ennis Reports Q2 Revenue Increase

Top 40 supplier Ennis (asi/52493) has reported total sales of $94.9 million for its...

Tips for Amazing Distributor Customer Service

The best customer service that distributors can offer needs to be personalized and cons...

Case Study: Personal Touch

This promo product expert needed a new website for her small company – and fast.

Canadian Law Enforcement Requests Pot Legalization Delay

Canadian distributors eager to provide company apparel and other branded merchandise...

How to Boost Email Open Rates

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Case Study: Under Evaluation

This successful distributor looks for the qualities that can’t be taught.

Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing – right as the promotional product industry ...

In Memoriam: Phil Carollo, Lion Circle

Phil Carollo, president of Lion Circle Corp. (asi/67620), died on September 8. He was...

Obituary: Hyman “Hy” Russman, Interconcept Inc.

Hyman "Hy" Russman, co-founder of Interconcept Inc. (asi/231553) in Saint-Laurent,...

Lancer Sportswear Merges with Thinkwerx

Lancer Sportswear (asi/248426) in Bonnyville, AB, has merged with Thinkwerx...

CPSC Recalls Baby Stacking Toys

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Perry Ellis Reports Q2 Revenue

Miami-based Perry Ellis International (asi/77715) reported revenue of $207 million...

Obituary: James Mitchell, BIC Graphic

James Mitchell, Alberta regional account manager at BIC Graphic (asi/40480), passed...

Cap America Appoints New President and COO

Cap America (asi/43792) has promoted Mark Gammon to the role of President and Chief...

Understand & Cope With Rejection

Experts explain why “no” can be so hard to hear and offer up advice for bouncing back.

Politics Watch: Sales of Elizabeth Warren Merch Soar

President Donald Trump's Make America Great Again rope hats were the undisputed...