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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

From Bullet to Bottle Opener - The Evolution of a Promotional Product

When Eli Crane's brother in the Marines had a chance to return stateside to see his...

I Earned My BASI: Kathryn Morelli

Kathryn Morelli, owner of Pro-Mo's Ad Specialties (asi/299738), shares how earning...

Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline

When he first joined his current company, Bronx, NY-based Garyline, in 1992, Rich...

Customer Service Rep of the Year - Patty Ceranski, Gemline

In this day and age of blink-and-you-miss-it order inquiries and...

I Earned My BASI: Jessica Ibsen

Jessica Ibsen, BASI, promotional consultant at Stackable Sensations (asi/332999),...

I Earned My BASI: Craig Aukamp

Craig Aukamp, president and CEO of Chief Marketing Advisors Inc. (asi/161682),...

Promotional Products Profile - A Force for Change

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found he...

How To Deal With Difficult Coworkers

Avoid getting tangled in their messy web.

6 Tips for Crafting an Elevator Pitch

Advice for sharpening your job skills.

Most Important Qualities in Distributor-Supplier Relationship

The supplier-distributor relationship makes the promotional world go ‘round. But what m...

Supplier Woman of Distinction 2016 - Kathy Cheng, Redwood Classics Apparel

In the late 1990s, Kathy Cheng was fulfilling every parent's dream for their...

Distributor Woman of Distinction 2016 - Vicki Clayman, Partners N Promotion

At just 28 years old, Vicki Clayman was a single mother with five-year-old twin...

How To Improve Your Sales Presentation

Advice for sharpening your job skills.

How to Work Effectively From Home

Advice for sharpening your job skills. 1. Get Ready While it's enticing to...

Case Study: Notebook Facilitates Nurse-Patient Communication

One of the most important factors in a positive healthcare experience is the clear...

Promo Distributor Competes in Food Championships

Russell Bird loves to barbecue. Ribs, brisket, chicken, pulled pork, steak…you name...

Proforma Owner Donates to Clemson Vehicle Research

By the time distributor Will Quinn had finished touring Clemson University's...

Boot Camp for Screen-Printers Returns in 2016

Scott Fresener of T-Biz Network International and Mike Fresener of Independent...

Promotional Products Veteran Meets Bill Clinton

Sales Dynamics (asi/316955), which celebrates its 40th anniversary this year,...

Hope and Smiles (and Swag) in Costa Rica

I'm fortunate to be relatively well-traveled. By my count, I've visited 11 different...

Supplier Celebrates 30 Years of Success

This family-owned supplier celebrates an impressive number of industry awards.

Promo Company Uses 3D Printers to Change Lives

This promotional company is using in-house 3-D technology to change lives.

Fun Wearables Shine at Charity Event

Fun wearables shine at charity event.

Supplier Firm Dedicated To Worthy Charity

This Utah supplier helps the world’s needy children receive life-changing operations.

How One Company Creates Buzz For Itself

Ontario-based Triton Sales & Marketing has created buzz for three decades. By Sara Lave...