See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Case Study: Brand Launch

A biopharma startup gets the word out before its drug hits the market.

Distributor Tip: Bring Suppliers on Sales Calls

Still guarding client info from even your most trusted vendors? Here's a trick to...

Power to the Girls

This Top 40 distributor showed support for its majority-female workforce with an in-hou...

I Earned My BASI: Rachel Leone

Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how...

How to Attract More Twitter Followers

Using Twitter for your business can help boost visibility. Use these 6 tips to get...

Distributor Salesperson of the Year Finalist - Michael Levitt

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Vatican-Approved Backpacks and Branded Items

In the months leading up to the Catholic Church's World Youth Day 2016, preparations...

Artist Suspends Thread Art From Ceilings

Canadian artist Amanda McCavour's stitched creations showcase just what thread can...

From Bullet to Bottle Opener - The Evolution of a Promotional Product

When Eli Crane's brother in the Marines had a chance to return stateside to see his...

I Earned My BASI: Kathryn Morelli

Kathryn Morelli, owner of Pro-Mo's Ad Specialties (asi/299738), shares how earning...

Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline

When he first joined his current company, Bronx, NY-based Garyline, in 1992, Rich...

Customer Service Rep of the Year - Patty Ceranski, Gemline

In this day and age of blink-and-you-miss-it order inquiries and...

I Earned My BASI: Jessica Ibsen

Jessica Ibsen, BASI, promotional consultant at Stackable Sensations (asi/332999),...

I Earned My BASI: Craig Aukamp

Craig Aukamp, president and CEO of Chief Marketing Advisors Inc. (asi/161682),...

Promotional Products Profile - A Force for Change

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found he...

How To Deal With Difficult Coworkers

Avoid getting tangled in their messy web.

6 Tips for Crafting an Elevator Pitch

Advice for sharpening your job skills.

Most Important Qualities in Distributor-Supplier Relationship

The supplier-distributor relationship makes the promotional world go ‘round. But what m...

Supplier Woman of Distinction 2016 - Kathy Cheng, Redwood Classics Apparel

In the late 1990s, Kathy Cheng was fulfilling every parent's dream for their...

Distributor Woman of Distinction 2016 - Vicki Clayman, Partners N Promotion

At just 28 years old, Vicki Clayman was a single mother with five-year-old twin...

How To Improve Your Sales Presentation

Advice for sharpening your job skills.

How to Work Effectively From Home

Advice for sharpening your job skills. 1. Get Ready While it's enticing to...

Case Study: Notebook Facilitates Nurse-Patient Communication

One of the most important factors in a positive healthcare experience is the clear...

Promo Distributor Competes in Food Championships

Russell Bird loves to barbecue. Ribs, brisket, chicken, pulled pork, steak…you name...

Proforma Owner Donates to Clemson Vehicle Research

By the time distributor Will Quinn had finished touring Clemson University's...