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Sustainability
Counselor 2026 Sustainability Advocate of the Year: Ethix Merch
StrategyThis distributor fulfills a mission to champion workers’ rights while also safeguarding...
Hit Promotional Products Announces Partnership With Sustainable Bag Brand BYBBA
NewsThe Counselor Top 40 supplier will debut new styles from BYBBA’s ocean plastic bag coll...
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydrat...
SanMar & MiiR Forge Exclusive Wholesale Partnership
The Counselor Top 40 supplier is the first...
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial le...
How Cooks Who Feed Serves up Social Impact
SustainabilityIn 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitche...
L2 Brands Acquires National Park-Inspired Brand Wild Tribute
NewsThe deal expands L2’s footprint in the conservation space.
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
SustainabilityThe environmentally focused apparel supplier, which is partnered with Counselor Top 40 ...
Vantage Apparel Joins New Jersey Coast Cleanup Efforts
NewsThe Counselor Top 40 supplier helped to collect nearly 170,000 pieces of litter and deb...
‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
The British entrepreneur runs a certified ...
SnugZ Announces Partnership With Sustainable Wallet Brand Ekster
The partnership will expand SnugZ’s collec...
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemen...
Editor’s Picks: Sustainable Drinkware
Make eco-conscious choices in one of promo...
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently rel...
Starline Announces Partnership With Pirani
The lifestyle drinkware brand is now avail...
Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026
NewsThe manufacturer of glassware and candles made of reclaimed material will offer officia...
Compass Industries Partners With Rumpl
StrategyThe supplier will offer blankets and towels from the B Corp-certified retail brand.
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
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‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
SustainabilityOn Earth Day, industry leaders gathered for honest conversations on sustainability cert...
Botanical PaperWorks Releases 2nd ESG Report
SustainabilityThe Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its r...
Fields Manufacturing Launches Recycled Ocean Plastic Line
SustainabilityThe supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups a...
Storm Creek Raised $549,000 for Charity in 2025
SustainabilityIn its just-released 2025 sustainability report, the supplier also noted that it’s on t...