Counselor Top 40 supplier Gemline (asi/56070), a certified B Corp, is growing its portfolio of purpose-driven retail brands.

The Lawrence, MA-based company has partnered with LifeStraw, a brand known for its water-filtration products and mission to expand access to safe drinking water worldwide. Launching as part of Gemline’s Fall 2026 collection, the partnership introduces a curated assortment of LifeStraw hydration and reusable drinkware solutions to the promo industry.

Gemline (asi/56070) is adding a variety of LifeStraw products to its lineup.

“LifeStraw is an exceptional addition to our growing portfolio of brands centered around innovation and positive impact,” said Saadia Bryant, vice president of product, marketing and design at Gemline. “Their leadership in water filtration and focus on cleaner, safer hydration solutions align naturally with Gemline’s betterway values and our ongoing efforts to bring more responsible products to the market.”

Founded to help address the global need for safe drinking water, LifeStraw has become known for portable water filtration and reusable hydration. The brand combines advanced filtration technology, thoughtful design and environmental responsibility to create products that support wellness while helping reduce reliance on single-use plastics.

LifeStraw’s filtration technology helps reduce contaminants including microplastics, bacteria, parasites and PFAS, also known as “forever chemicals,” aligning closely with Gemline’s broader focus on cleaner, safer products.

As a certified B Corp and Climate Label Certified brand, LifeStraw meets high standards of social and environmental performance, transparency and accountability. Through its giveback program, the company also helps provide safe drinking water to communities and schoolchildren in need around the world.

For every 500 products it sells, LifeStraw will distribute a community purifier – providing safe drinking water to 100 children for a period of five years – to a school in need, according to the brand’s website. Through the end of 2025, LifeStraw has given more than 14.2 million children access to safe water, delivering more than 22,000 filters to nearly 5,000 schools around the world, the company notes.

Gemline ranks 14th on Counselor’s most recent list of top suppliers, with 2024 North American promotional products revenue of $136 million. New rankings are due out later this month.

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