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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Koozie Group Partners With Plantable Pencil Company SproutWorld

The FSC-certified pencil contains a seed capsule and can be planted at the end of its u...

Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers i...

Cintas CEO Says ‘Future Is Bright’ in 2024 Sustainability Report

The Counselor Top 40 distributor noted that it has reduced emissions intensity by 40% s...

To Dye For: Why Custom Colors Are Trending in Apparel

The uniqueness of garment dye and effects like mineral washes make custom colors an ent...

PCNA Expands Into Golf With New Collection

The line includes Srixon golf balls, apparel, gifting options and other tee-time essent...

Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling

Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, b...

4 Trends From the PPAI Expo Show Floor

Sustainability, hands-on experiences and outdoor-focused promo were among the trends at...

Print & Promo Firms Named to Entrepreneur’s Franchise 500

The list recognizing top franchises has been around for almost five decades.

‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused...

PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on cu...

Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode...

Matt Rosenbaum Joins Mercury Promotions & Fulfillment

The industry veteran was hired as the director of new business development for the Mich...

Pop! Promos Earns EcoVadis Silver Medal

It’s an improvement from the Philadelphia-based supplier’s previous ranking with the su...

The Bright Side: Reciprocity Road Donates $112,000 in 2024

The BrandGood donations went to various groups and initiatives to encourage industry gr...

Gemline Forges Exclusive Partnership With Ahead

The Counselor Top 40 supplier will offer Ahead’s premium headwear and golf accessories ...

Keepsake Products Unveils ‘The Packaging Superstore’

An expansion of the supplier’s custom packaging offerings, the site launches on Monday,...

Swanky Badger Rebrands, Launches Event Personalization Service

The updated brand identity reflects the supplier’s shift from traditionally male-focuse...

Top 10 of 2024: Promo for the Planet

Features focused on North Carolina’s reinvention as a sustainable apparel center and ex...

SanMar Adds European Sustainable Apparel Brand Stanley/Stella

The Counselor Top 40 supplier is offering 20 styles – made from organic cotton and recy...

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

The platform has been growing into a standard and in-demand assessment tool for the pro...

8 Koozie Group Pens Are Now CarbonNeutral-Certified

The Counselor Top 40 supplier worked with Climate Impact Partners to reduce and offset ...

Geiger Earns EcoVadis Platinum Medal for 2024

The distinction puts the Counselor Top 40 distributor in the 99th percentile of compani...

Garyline Celebrates Grand Opening of Florida Facility

The 450,000-square-foot facility has ample space for the supplier to handle large-scale...

Proforma, Fully Promoted Make the 2024 Franchise Times Top 400 List

Several other print and promo firms joined the Counselor Top 40 distributors on the ann...

3 Ideas for Using Pantone’s 2025 Color of the Year Mocha Mousse

The earthy brown hue gives off cozy vibes.