Vantage Apparel & Redwood Classics Launch Custom Color Program
The program allows distributors to PMS-match colors on select Canada-made garments, wit...
Proforma Hosts Over 600 at Annual Convention
The 2025 Convention and Family Reunion theme was “The Sound of Success.”
Sustainability Roundup: Biodegradable Hat Brims & Recycled Footwear
Brands in promo and beyond are pushing innovations in circularity.
Alan Tabasky Joins C-Suite at SnugZ USA
Tabasky, who has 30 years of industry experience, was named senior vice president and c...
The Bright Side: Proforma Supports Nashville-Based Music Nonprofit
More than 120 participants in the Counselor Top 40 distributor’s annual service project...
Kenny Ved Named Chief Revenue Officer of Fossa Apparel
The industry veteran, twice named to the Counselor Power 50, will help the supplier exp...
Wild Thang Earns B Corp Certification
The U.K.-based distributor launched an eight-point sustainability pledge two years ago ...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
Bold Promo Hires Charity Gibson as Head of Strategic Accounts
Gibson will spearhead the supplier’s efforts to expand and elevate partnerships with to...
Leader Promotions & Image Source Earn EcoVadis Bronze
The distributor firms rank in the top 35% of all companies assessed by the business sus...
S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements
Part of Lifetime Brands Inc., the reusable drinkware brand said distributors will now h...
Survey: Gen Z Wants Sustainable, Socially Responsible Promo
ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s im...
S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data
The Counselor Top 40 supplier said its recycling partner Give Back Box wasn’t able to p...
Vantage Announces Integration With Cutter & Buck
Distributors using Vantage Webstores can stock their online stores with styles from Cut...
Brittany Frase Joins MadeToOrder as Chief Revenue Officer
Frase formerly served as vice president of sales at Counselor Top 40 supplier Hirsch.
U.K.-Based Pro-Ad Acquires Corporate Recognition
The distributor said the acquisition of the branded business gifts company will help st...
Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge
The Counselor Top 40 distributor has committed to reaching net-zero carbon emissions by...
Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology
Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduc...
How Print on Demand Is Reshaping Promo
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...
BELLA + CANVAS Releases Inaugural Impact Report
Among other revelations, the apparel supplier shared the results of a life cycle assess...
How the Recent B Corp Backlash Reveals the Limitations of Sustainability Certification
A fast fashion brand is one of more than 10,000 B Corps, which has led critics to quest...
The Legacy Group Names Par One’s Kathy Doyle as Supplier Rep of Year
The industry buying group presented the award at its annual meeting in Chicago.
Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the ...
PSI, Europe’s Largest Promo Event, Is Moving in 2027
Starting in January 2027, the Germany-based show will relocate from Düsseldorf to Cologne.
Dozens of Promo Firms Rank on 2025 Inc. 5000 List
The annual list highlights the fastest-growing private companies in America.