Hit Promotional Products (asi/61125) is adding a new collection to its lineup that’s helping remove plastic waste from waterways. The Counselor Top 40 supplier announced a product partnership with sustainable bag brand BYBBA (asi/42442) and will debut three styles from the company at ASI Show Chicago this week.

Each of BYBBA’s bags is made from the brand’s signature TechniluxeTM fabric, a fiber spun from 100% recycled postconsumer plastic reclaimed from oceans, rivers and coastlines. Through its partnership with 4ocean, every BYBBA bag sold helps fund the removal of one pound of plastic waste.

BYBBA (asi/42442) Ripple Tote Bag (30241), one of three styles Hit Promotional Products (asi/61125) will debut at ASI Show Chicago.

According to Hit, the partnership will offer distributors a fast-growing sustainability-first option for their clients.

“Buyers aren’t just asking for a tote anymore – they want a product with a story they can stand behind,” said Krista Ward, vice president of marketing at Hit. “BYBBA gives our distributors something that looks and feels premium while backing it up with a supply chain that’s genuinely doing good. It’s exactly the kind of eco-conscious innovation our customers have been asking for.”

The announcement also comes as demand for reusable bags continues to grow, fueled by legislation that prohibits or charges for plastic bags, and rising consumer appetite for sustainable options.

Hit will debut BYBBA’s Balos Tote Bag (82267), Ripple Tote Bag (30241) and Bondi Zippy Duffel Bag (30242) at its booth at ASI Show Chicago.

Based on reported 2024 North American promotional products revenue of $655.1 million, Hit Promotional Products ranks fifth on Counselor’s most recent list of largest suppliers in the industry. New rankings will be released later this week.

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