Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Rick French Joins BEL Promo as Director of Business Development & Supplier Relations

French will be tasked with developing distributor partnerships and strengthening suppli...

FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal

The Federal Trade Commission has not yet voted on the matter, but staff have privately ...

Goldner Associates Celebrates 75 Years

The fourth-generation family business brought employees and family members together to ...

What Promo Should Know About the PHP Vulnerability Affecting Roughly 70% of Websites

E-commerce stores and WordPress sites could be at risk, according to ASI CISO and VP of...

Counselor Power 50 2026: No. 32 Andy Shape, Stran Promotional Solutions

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 22 Jake Himelstein, BAMKO

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 3 Jo-an Lantz & David Geiger, Geiger

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 28 Glenn Chamandy, Gildan

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 47 Jose Gomez, Edwards Garment

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 14 Lori Bauer, iPROMOTEu

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 21 Trevor Gnesin & Clive Goldberg, Logomark

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Brilliant Names Tommy Gomez VP of Creative

Gomez joined the San Francisco-based distributor in 2021 and helped build and scale the...

American Made Bags’ Former Owner Pleads Guilty To Failing To Pay Employment Taxes

Thomas Armour II didn’t pay over $1 million in taxes, according to the U.S. Attorney’s ...

Facilisgroup Partners With SanMar for 3-Day Sales Development Program in Seattle

The event brought together 26 sales reps from 21 Facilisgroup distributor partners for ...

SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer

Noonan, a veteran of nearly two decades with the supplier, has served as chief product ...

SnugZ USA Announces Partnership With Kitchenware Brand Prepara

The Prepara Salad Pod and Harvest Pod are now available through the Counselor Top 40 su...

Direct Caps USA Opens Sales & Distribution Center in Norcross, GA

The facility will become the third U.S. location for the headwear supplier.

Distributors Weather Challenges To Increase Sales 3.4% in Q3

Confidence ticked up and larger distributors thrived in the face of tariffs and cost pr...

Investor Files Class Action Lawsuit Against Gildan Over Alleged ‘Channel Stuffing’

The news comes just months after a report published by short seller Jehoshaphat Researc...

Zebra Marketing Acquires MnM Logos in Tupelo, MS

The deal marks Zebra’s second Mississippi-based acquisition this month.

Boost Promotions Brings on Rusty Park as Vice President of Sales

Park will lead Boost Promotions’ sales organization and work closely with the existing ...

MediaTree Appoints Amelia Madl to Head of Business Development

Madl has worked in promotional products since 2012, and most recently served as vice pr...

HALO Announces 2 Distributorship Acquisitions

Both distributorships – Leslie Jordan Inc. in Portland, OR, and T & P Incentives in St....

Lane Seven Apparel Appoints Milissa Gibson to Senior Vice President of Sales

Gibson started as a national sales manager at the apparel supplier in 2021 and most rec...

American Ad Bag Promotes Lisa Parker to VP of Sales

Parker has been with the supplier for nearly 12 years.