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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Juice Marketing Fills VP Roles on Events & Enterprise Accounts Teams

The distributor has brought on Mandi Rudd as VP of events and Melanie Kermin as VP of e...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

25 Years Later, Promo Helps Preserve the Memory of 9/11

A quarter century after the deadliest terrorist attack in American history, commemorati...

Fed Raises Interest Rates for the 1st Time in 3 Years

The rate increase comes four months after Kevin Warsh became Fed chair. Another rate hi...

SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer

Noonan, a veteran of nearly two decades with the supplier, has served as chief product ...

Boundless Network Taps Michael O’Neal To Lead Print Division & David Maier To Head DTC/E-Commerce

O’Neal has held leadership roles at Counselor Top 40 distributors BAMKO and HALO, while...

Behind the Brand Activation Boom

Amid a rapidly growing desire for in-person events, branded activations are taking off ...

Pens.com Celebrates 60 Years of Growth & Service

What started as a humble tool-and-dye shop has become a global promo leader.

Former Zillow VP Matt Gilliland Joins ASI as Chief Product Officer

Gilliland will be tasked with helping shape the future of the ESP+ platform and acceler...

The Authentic T-Shirt Company/SanMar Canada Adds Resource To Find Decorators

ConsoliFreight Connect allows users to search based on location, province and decoratio...

Hit Promotional Products Opens 800,000-Square-Foot Ohio Facility

The project doubles the Counselor Top 40 supplier’s existing footprint in greater Cinci...

Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites

The American Products in Parks Act could be a boon for American promo manufacturers.

Gemline Announces Partnership With Hydro Flask

The Counselor Top 40 supplier will now offer 83 Hydro Flask products across drinkware, ...

Logomark Names Clive Goldberg CEO

Gnesin, the founder and CEO of the Counselor Top 40 supplier, will transition to the co...

Ideal Images Acquires Fellow Omaha Distributor Image Market

The deal builds on a 40-plus-year friendship and business relationship between the comp...

The Kanata Group Launches Apparel Line Under New TRUESEAM Division

While TRUESEAM fabrics are sourced internationally, all manufacturing and decoration ha...

S&S Expands FAST Platform Into Canada & Hard Goods

The hard goods will be available in the U.S. through Profill Solutions, the fulfillment...

Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions

The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation...

Family Welcomes Service Dog Through 4 Paws for Ability With Support From Koozie Group

4 Paws for Ability is a nonprofit that places service dogs with children and veterans.

The MRL Group Relaunches With Executive Hires, Brand Refresh & Marketing Operations Enhancements

The relaunch reflects the increasingly complex nature of marketing operations and The M...

Prime Line Brings on Tom Clouser as Senior Strategic Account Manager

Clouser comes to the supplier with over two decades of sales and business development e...

J.Charles Names Norma Miller to Strategic Growth Manager

Miller takes on the role with 20 years of experience building partnerships, expanding c...

Nick Augustine Joins Innovative as Branded Solutions Category Specialist

Augustine comes to the workplace solutions provider after nearly five years at ACS Affi...

Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns

A good bag can elevate a promotion and the brand, fitting into campaigns with almost an...

Nadel Acquires Napa-Based Distributor Tugboat

The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial ...