Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

PCNA Appoints New Customer Service Directors

Becki Heinen joins the Counselor Top 40 supplier as director of customer success, while...

Logomark Names Brad Eisenstein Chief Financial Officer

The news comes as longtime CFO Russell Taitz retires after 25 years with the Counselor ...

Cintas Moves Closer to UniFirst Deal After Regulatory Review

The two companies have agreed to wait until Dec. 11, 2026, to finalize the deal, unless...

Proforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials

The Counselor Top 40 distributor filed a lawsuit against its co-founder and former long...

CPSC Issues Recall for 3 Brands of Squishy Toys

Products from ABC Trading, OKK Trading and Toyworld168 have been deemed unsafe due to t...

S&S To Open Distribution Center Near Phoenix

The Counselor Top 40 supplier says the new distribution center will begin operating lat...

How 3 Promo Distributors Are Embracing AI

At a recent ASI webinar, promo pros came together to discuss the challenges and opportu...

Brandability Taps Michelle Thieret as Chief Revenue Officer

Thieret spent the last two decades with Brand Addition.

Panther Premier Print Acquires Flag & Flagpole Distributor Maximum Promotions

The deal allows the Sioux Falls, SD-based print and promo provider to add new service o...

Zebra Marketing Inks Deal To Acquire East Beach Specialties

The news comes as East Beach President Leah Snyder enters retirement.

TSC Acquires 3tree Marketing Co

The deal marks the Ridgeland, MS-based distributor’s second acquisition in 90 days.

MadeToOrder Promotes Katie Grimes To Lead Strategic Accounts

Grimes previously served as an account manager at the women-owned distributor.

HPG Launches Retail-Inspired Drinkware Brand Denwell

The brand debuts with a ceramic and glass drinkware collection.

L2 Brands Names John Fryer CEO

Fryer brings several years of executive experience in the activewear, teamwear and coll...

US & China Identify $60 Billion of Products for Tariff Reductions

Playing cards, flashlights and other select promo items are on a list for possible tari...

Michael Reisbaum Joins FM Expressions as VP of Sales

Reisbaum will be tasked with helping to grow FM Expressions’ distributor network and st...

Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers

Fenty Skin, Huda Beauty and Glow Recipe accidentally launched their products in almost ...

Cintas Revenue Jumps 10.9% in 1st Quarter of FY27

Organic revenue growth increased by 8.9% for the period ending August 31, 2026, accordi...

SRG Announces Partnership With Corkcicle

The Counselor Top 40 supplier is now offering stainless-steel tumblers, canteens and mu...

Starline Promotes Nicole Tasca to Chief Services Officer

In her 24 years at the Counselor Top 40 supplier, Tasca has worked in various departmen...

Juice Marketing Fills VP Roles on Events & Enterprise Accounts Teams

The distributor has brought on Mandi Rudd as VP of events and Melanie Kermin as VP of e...

SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer

Noonan, a veteran of nearly two decades with the supplier, has served as chief product ...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

25 Years Later, Promo Helps Preserve the Memory of 9/11

A quarter century after the deadliest terrorist attack in American history, commemorati...

Fed Raises Interest Rates for the 1st Time in 3 Years

The rate increase comes four months after Kevin Warsh became Fed chair. Another rate hi...