Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Step-by-Step Instructions for Claiming Tariff Refunds

Meanwhile, the Trump administration has filed an appeal that could delay the tariff ref...

Multiday ‘House of HALO’ Event Brings Together Business Professionals Across Promo

More than 800 account executives, clients, industry suppliers and leadership attended H...

2026 Counselor Salespeople of the Year

Meet the top sales pros who thrive by putting client needs first and finding solutions,...

Vantage Apparel Launches Line of Custom USA-Made Woven Throw Blankets

The blankets are the Counselor Top 40 supplier’s newest print-on-demand product.

Starline Names 20-Year Company Veteran Brian DeBottis as Chief Revenue Officer

DeBottis succeeds Brian Porter in the executive position.

Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel

The partnership will allow the Cleveland-headquartered golf supplier to expand into the...

Pro Towels Taps Thom Ackerman To Oversee National Sales Strategy

Ackerman comes to the supplier with more than 25 years of industry experience.

S&S Activewear Taps Enrique Escalona To Succeed Craig Ryan as VP & GM of Canadian Business

Ryan will retire after helping establish the Counselor Top 40 supplier’s Canadian arm.

Blue Generation Partners With One Stop To Expand Midwest Distribution Capabilities

The collaboration brings the Counselor Top 40 supplier’s bestselling styles to One Stop...

Brett Long & Tim Rosica Join Prime Line as Outside Sales Reps

Long will manage the Midwest region, while Rosica will manage the mid-Atlantic.

Sean Grue & Nathan Corey Assume Ownership of Adams Headwear by Whispering Pines

The duo will take over the company from their fathers John Grue and Don Corey, who prev...

ASB Raises $10,000 for Unhoused Mothers & Pregnant Women in Northeastern Minnesota

The funds, which were collected at ASB’s annual Accelerate event, will go directly to a...

SnugZ Announces Partnership With Sustainable Wallet Brand Ekster

The partnership will expand SnugZ’s collection to include premium travel bags, wallets ...

Evans Manufacturing Temporarily Closes California Facility Due to Orange County Chemical Leak

The supplier said response times may be delayed, but that distributors can check their ...

Wild Thang Acquires Northern Irish Distributor Partridge Peartree Promotions

The U.K.-based firm says the deal will strengthen its regional presence across Ireland,...

Tekweld Names Susie Hecht VP of Merchandising

Hecht most recently served as the senior director of merchandising for Counselor Top 40...

Top Promo Firms Recognized at 2026 Shop! OMA Awards

Now in its 68th year, the program recognizes excellence across retail and marketing dis...

ASB Names Lori Rogge as Senior Director of Sales Support

Rogge has been with the Counselor Top 40 distributor for 28 years.

Gifting & Direct Mail Platform Sendoso Acquires Merch.co

The deal marks Sendoso’s third acquisition in just over two years.

Kate Nash Joins Summit Group as VP of Strategic Growth

Nash will be tasked with growing key client partnerships and supporting Summit’s contin...

Blink Marketing Unveils New Brand Identity

The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.

Blue Generation Taps Alex Bradley To Lead National & Key Accounts

Bradley has held sales roles at Workwear Outfitters, Counselor Top 40 supplier Vantage ...

Sky High Marketing Acquires In the Bag Promotions

The firm will also open a new office in Boise, ID.

TSC Miami/Monster Digital Names Eric Stockl as CEO

Stockl previously served as chief operating officer at Counselor Top 40 distributor Cus...