Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business

The highest court struck down many of Trump’s tariffs, but a new global tariff and ongo...

Supreme Court Rules President Trump’s Sweeping Tariffs Unconstitutional

The administration is expected to use other legal avenues to levy tariffs as it remains...

Proforma Announces New C-Suite Appointments Following Safeguard Deal

All four executives were instrumental in getting the acquisition over the finish line, ...

President Trump Reactivates Key African Trade Deal for the Rest of the Year

The African Growth and Opportunity Act (AGOA) initially expired in September 2025 after...

Quad/Graphics Inc Promotes Chief Operating Officer Dave Honan to President

The news comes as the print and promo company announced its 2025 earnings.

ImprintID Announces New Global Sourcing Service & USA Made-To-Order Collection

The supplier also launched a collection of golf essentials under its X’treme Golf label.

Custom Logos Acquires Fellow California-Based Distributor Builder Promotions

Builder Promotions will now operate under the name Builder Promotions Powered by Custom...

A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...

iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheon

The Counselor Top 40 distributor recognized performance, leadership and impact across i...

Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup

The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit ...

Beacon Promotions Recalls Repackaged M&M’s in 20 States

Distributors should notify end-recipients to quarantine the items, then return or destr...

Bill Gossman Appointed to Top Role at Staples Promotional Products

Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.

HALO Recognizes Top Supplier & Supplier Representative of 2025

The Counselor Top 40 distributor recognized Top 40 supplier Hit Promotional Products as...

Koozie Group Taps Patrick Reininger as New Chief Commercial Officer

The announcement comes just a month after the Counselor Top 40 supplier completed the i...

LogoBranders Promotes Morgan Symons to VP & General Manager

In her new role at the Montgomery, AL-based distributor, Symons will be responsible for...

U.S. & India Reach Tentative Trade Deal, Bringing Tariffs Back Down to 18%

President Trump announced the agreement on Truth Social after a phone call with Indian ...

Gemline Brings Crocs Classic Tote Collection to the Promo Market

The product line will debut in the Counselor Top 40 supplier’s Spring 2026 collection.

Tru Art Advertising Calendars Acquires Fellow Calendar Supplier M Line Calendars

The announcement comes shortly after The Beach Company, M Line’s parent firm, announced...

2026 Merchandise World Brings Record Number of Attendees to Coventry, England

The U.K.’s largest annual trade show delivered its strongest performance since before t...

Fully Promoted Marks 25 Years in Business With New Franchise Partners & Increase in Promo Sales

The Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sale...

Custom Sportswear Supplier Those Guys Print Launches Website Redesign

According to the company, the new website design offers clearer visibility into distrib...

Cimpress Subsidiary National Pen Appoints Bryan Kranik of BuildASign to CEO

The move comes amid a strategic initiative to combine the capabilities of National Pen,...

American Solutions for Business Names New Director of Distribution

Justin Buysse joined the Counselor Top 40 distributor in 2019 and led several process i...

BOSKA Food Tools Makes Its Promo Debut Through Gemline

The Dutch brand of kitchen tools crafts its products with sustainability and longevity ...

IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products

The deal is one of multiple acquisitions made by Proforma affiliates to start the year.