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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Parker Wolfe Joins Ball Pro as Director of Sales & Marketing

The supplier created the new role to further grow and support its long-term goals.

Obituary: Dave Crofoot, Western Associates

Crofoot owned the Marion, KS-based distributor for several decades and was exceptionall...

4imprint Lifts Outlook Amid Modest Revenue Growth

The largest distributor in promo increased revenue by 1% during the first half of 2026,...

Koozie Group Adds Kai Link to Suite of AI Tools

Kai Link lets distributors look up information, including orders, product details, pric...

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schne...

Vapor Apparel Announces Partnership With P3 To Expand West Coast Distribution & Fulfillment

The two brands will exhibit together at the SAAC Expo 2026 in Long Beach next week.

25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration en...

SanMar Introduces 170 New Fall Styles

The Counselor Top 40 supplier’s seasonal launch spans 22 brands including MiiR, Flexfit...

BAMKO Grows Q2 Revenue by 6.2%

The Counselor Top 40 distributor parent company, SGC, released its second-quarter earni...

Pagani Pens Announces Acquisition of Senator

Senator will continue to operate as an independent brand within the Pagani Pens Group.

Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

For this innovator, losing a favorite T-shirt was the prelude to building a stylish and...

SanMar Taps Steve Mullinax To Lead IT & Security Operations

Mullinax spent the last 22 years at Alaska Airlines.

Counselor State of the Industry 2026: Shifting Sourcing Strategies

From diversifying production across countries to strategically managing inventory, supp...

Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips

The announcement comes just after Gildan reported a Q2 loss of $50 million in its lates...

Cimpress Revenue Rises 10% in Fiscal Year 2026

The Counselor Top 40 distributor said its costs were partially offset by tariff refunds.

Gemline Introduces Online Self-Service Tracking Tool

The Counselor Top 40 supplier says the tool will allow distributors to access order sta...

Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

As client marketing budgets tighten, distributors must act strategically and connect pr...

The Vernon Company Names Shona Heywood as Supplier Relations Manager

Heywood previously served in the role of digital content specialist at the Counselor To...

Quinn Adds 7 New Hires To Support Next Phase of Growth

The printer and promotional products supplier says the new team members will strengthen...

Small Businesses File Lawsuits Against Trump Administration for New Global Tariffs

The suits came less than a day after the administration imposed new tariffs on dozens o...

Atlantis Headwear Recognized Among Italy’s 500 Fastest-Growing Companies

The ranking evaluates 15,000 companies and is based on revenue growth from 2021 to 2024.

Edwards Garment Names Brian Titus as Director of National Accounts

Titus previously spent more than two decades at former Counselor Top 40 supplier alphab...

Hit Promotional Products, Profill Solutions Name Brian Porter VP of Business Development

Porter, a member of the Counselor Power 50, previously served as chief revenue officer ...

SanMar Adds Flexfit Headwear to Fall Lineup

While the top promo supplier has partnered with Flexfit for the last two decades, this ...

Gemline Adds The Chair Blanket to Its Fall 2026 Collection

The chair covering, created by City Bonfires, gained mainstream attention after receivi...