Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

A New Executive Order Further Enforces Made-in-USA Labeling Requirements

The announcement comes just months ahead of events like America250 and the 2026 World Cup.

Sprinters Advertising Taps Nathan Cordier as New Head of Sales

Cordier will oversee the sales team and lead initiatives for the San Francisco-based su...

American Solutions for Business To Go by ASB as Part of Official Rebrand

The refresh, which was announced at the company’s national sales conference, will also ...

ASI Fort Worth 2026: The Biggest Hard Goods Trends, From America250 to Fidget Plushies

Sensory products, experiential goods and reimagined tech items also flourished on the s...

ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive

The co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on b...

ASI Fort Worth 2026: Tap Into the Growing Uniform Market

At his Power Session, Caleb Churchill of Workwear Outfitters discusses how selling unif...

BAMKO Parent Company SGC Posts Q4 2025 Earnings & 2026 Full-Year Outlook

Counselor Top 40 distributor BAMKO experienced year-over-year and quarterly growth desp...

ASI Fort Worth 2026: How To Drive More Sales by Focusing on a Niche

In his class at Education Day at ASI Fort Worth, Kevin Baumgart discussed how to get sp...

ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market

At Education Day at ASI Fort Worth, Shawna Suckow of The Buyer Insider discussed how le...

Senator Pens’ German Parent Company Undergoes Insolvency Proceedings

The U.K.-based pen company has assured customers that its business will continue as usual.

U.S. Court of International Trade Says Importers Are Entitled to Tariff Refunds

Importers still have questions about the refunds process itself, and some expect the fe...

Kati Sportcap & Bag Adds Laser-Cut Hat Styles From 10 10 Hats to Its Promo Lineup

The promo supplier will offer four of the hat brand’s top-selling styles.

A Regional Trade Show With a Global Reach: CTCO 2026 Puts European Promo on an International Stage

Suppliers and distributors from around the world convened in Lyon, France, to discuss t...

TSC Announces Three Leadership Promotions

Adrian Seaman, Bethany Farr and Ty Owen will all take on new or expanded roles.

Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business

The highest court struck down many of Trump’s tariffs, but a new global tariff and ongo...

Supreme Court Rules President Trump’s Sweeping Tariffs Unconstitutional

The administration is expected to use other legal avenues to levy tariffs as it remains...

Proforma Announces New C-Suite Appointments Following Safeguard Deal

All four executives were instrumental in getting the acquisition over the finish line, ...

President Trump Reactivates Key African Trade Deal for the Rest of the Year

The African Growth and Opportunity Act (AGOA) initially expired in September 2025 after...

Quad/Graphics Inc Promotes Chief Operating Officer Dave Honan to President

The news comes as the print and promo company announced its 2025 earnings.

ImprintID Announces New Global Sourcing Service & USA Made-To-Order Collection

The supplier also launched a collection of golf essentials under its X’treme Golf label.

Custom Logos Acquires Fellow California-Based Distributor Builder Promotions

Builder Promotions will now operate under the name Builder Promotions Powered by Custom...

A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...

iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheon

The Counselor Top 40 distributor recognized performance, leadership and impact across i...

Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup

The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit ...

Beacon Promotions Recalls Repackaged M&M’s in 20 States

Distributors should notify end-recipients to quarantine the items, then return or destr...