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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Norway-Based IDÉ House of Brands Acquires Sweden-Based Wackes AB

The two companies expect to finalize the transaction in December.

New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies

A 10% tariff on foreign softwood lumber and timber and other related tariffs will go in...

Industry Leaders Share Product Trends & Insights at Vernon’s Brand Expo

The Counselor Top 40 distributor hosted the event in Des Moines, IA, after a seven-year...

David Shultz Rises Through the Ranks as commonsku’s Chief Partnership Officer

The industry exec will build on his experience scaling the platform’s supplier partners...

Michael Reisbaum Joins Unionwear as SVP of Special Markets

The industry veteran has held leadership roles at Blue Generation, Delegate CX and most...

Key Trade Deal Between Africa & U.S. Has Expired

The African Growth and Opportunity Act had provided U.S. companies (and select industry...

Schools Ban Stainless-Steel Water Bottles Over Safety Concerns

Dozens of schools have prohibited popular brands such as Owala and Stanley, citing stud...

Italian Promo Association ASSOPROM Holds Awards Ceremony

Representatives from across the industry gathered at the Klima Hotel in Milan, Italy, f...

Vernon Company Welcomes Hallway Graphics Owner to Sales Team

Steve Hall of Hallway Graphics joins the Counselor Top 40 distributor after 38 years of...

Proforma Launches AI-Powered Tool

Product Recommendation Engine is intended to save time while improving product accuracy.

ASI Grants 2025 Summer Intern Scholarship Award to Diego Gonzales

The University of Oregon undergraduate says he will use the funds to help pay his tuition.

S&S Activewear Files Lawsuit, Accuses PromoHunt of Illegally Accessing Data

The Counselor Top 40 supplier alleges that PromoHunt participated in unauthorized data ...

Starline Adds LAMY Pen Line to Its Growing Writing Collection

The product expansion at the Counselor Top 40 supplier will include fountain pens, roll...

Federal Reserve Cuts Interest Rates, Signals More To Come

The Fed announced it will bring interest rates down by a quarter percentage point, citi...