Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Paula Ambrozic Rejoins Rymax as Vice President of Vendor Strategy & Compliance

Ambrozic previously served at the company for nearly nine years until 2011.

Kirk Ross Joins ASB To Lead Partnership Growth

Ross comes to the Counselor Top 40 distributor as a consultant, bringing nearly 40 year...

Par One Adds 3 Brands to Premium Golf Portfolio

The supplier now offers Original Penguin Golf, Callaway Apparel and PGA TOUR Apparel.

Fossa Apparel Names Megan Hernandez to Role of National Accounts Manager

Hernandez joins the apparel supplier with nearly a decade of experience in the promo in...

S&S Taps Commercial Exec Sean Eckhardt To Lead U.S. Sales

Eckhardt will help advance S&S’s commercial strategy, strengthen partnerships and manag...

Pic The Gift Hires Yoann Giorsetti To Lead Sales Department

Giorsetti spent more than two decades at Siser before stepping into the role.

Terry Town Appoints Matt Bitran to Chief Executive Officer

Current President and CEO Sy Ereren will transition to chairman of the board.

PCNA Inks Partnership With Swiss Stationery Brand Caran d’Ache

The Counselor Top 40 supplier will begin carrying a selection of the Swiss brand’s prem...

S&S Becomes Exclusive Provider of adidas TEAM Apparel in U.S.

The announcement comes after more than a decade of partnership between the two brands.

Q&A: Andrew Titus Discusses His New Book for Emerging Leaders

The president of United Franchise Group shares why it’s important for leadership to be ...

Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo

The products can be used on garments, headwear and hard goods, the company says.

SanMar & MiiR Forge Exclusive Wholesale Partnership

The Counselor Top 40 supplier is the first to carry MiiR’s newly launched soft goods an...

Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance

Starting this week, the U.S. government agency will require importers to submit certifi...

BEL Promo Taps Tatiana Armenta To Lead Sales & Operations

Armenta brings more than two decades of sales experience to the Medley, FL-based suppli...

Ball Pro Adds New Lifestyle Brands To Growing Product Lineup

The Golden Valley, MN-based supplier announced the addition of select products from Und...

Geiger Expands International Footprint With 2 New German Acquisitions

The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahe...

ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain o...

Everything You Need To Know About Tariff Refunds

As businesses are getting paid for last year’s tariffs, experts across customs law and ...

Calverley Announces Partnership With Dutch Pocketwear Brand Secrid

Secrid products are now available through Calverley, with a minimum order quantity of 2...

BlueMark Names Alex Rosenblatt as CEO

The news comes after the Valencia, CA-based distributor doubled its revenue last year.

The Vernon Company Taps Michelle Flesher To Lead Corporate Programs

Flesher brings more than 20 years of B2B account management experience to the Counselor...

L2 Brands Acquires National Park-Inspired Brand Wild Tribute

The deal expands L2’s footprint in the conservation space.

Dubow Textile Names Scott Jensen General Manager

Jensen will lead the company’s overall operations, strategic direction and financial pe...