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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Law Firm Claims S&S Activewear May Have Failed To Provide Proper Layoff Notice

The Counselor Top 40 supplier denies the claims about the layoffs, which occurred at fo...

Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint

DeSandre will define and lead North American business operations for the subsidiary of ...

613 Originals Taps Former alphabroder Exec Greg Mastro To Lead Operations

Mastro has held several manufacturing leadership roles at some of the industry’s top su...

Stran Promotional Solutions Taps Jack Audibert To Lead Strategy & Compliance

The vice president of growth and strategic initiatives will take on the expanded role o...

Cimpress Posts 7% Growth in Q1 FY2026

The parent company of Vistaprint and National Pen said the numbers put it on track to a...

What Will the Future of Tariffs Look Like? The Supreme Court Could Help Decide

After a federal court struck down many of President Trump’s tariffs, the Supreme Court’...

The Promo Industry Attempts a World Record at PSI 2026

Promo professionals will convene in Düsseldorf, Germany, to bring together 250 branded ...

Gildan Doubles Its Scale With the Completion of Long-Awaited Acquisition of Hanesbrands

The Montreal-based Counselor Top 40 supplier officially closed the deal on Monday.

Trump Holds Off on Imposing Additional Tariffs on Canada

The U.S. president threatened a 10% levy on the country after the Ontario provincial go...

Imprint Engine Appoints New CRO To Lead $100 Million Growth Strategy

Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for the b...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Imports Fall, Trade Deficit Shrinks as Reciprocal Tariffs Take Effect

New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports o...

Thumbprint Signals Growing Investment in AI With Appointment of Director of Tech

The distributor also announced that its lead software developer will assume an expanded...

World Emblem Restructures Into Unified Promo Brand Custom Genie

The move, which will see Custom Genie’s production headquarters in Georgia, is the late...

Logomark Expands Regional Presence With New Sales Hires

The Counselor Top 40 supplier brings on two regional sales managers and one inside sale...

Promo Industry Rallies Around Jamaica After Hurricane Melissa

Companies on the island are rebuilding what they lost – while giving back to communitie...

Jill Albers Returns to BAMKO as VP of Client Success

Albers previously worked at the Counselor Top 40 distributor from 2018 to 2023.

Alison Beletz Joins Tekweld as Director of Marketing

Beletz will oversee product launches, digital marketing campaigns, content development ...

Jen Guse Takes on New Role as National Sales Manager at 3M/Promotional Markets

Guse has spent close to a decade at the Counselor Top 40 supplier.

Supreme Court Concludes Hearing on Trump’s Tariffs

The justices asked questions of both sides, but many expressed skepticism of Trump’s sw...

Gildan Activewear Announces Q3 Sales, Reports 2.2% YoY Growth Ahead of Hanes Acquisition

The Counselor Top 40 supplier has also released new full-year guidance.

Stahls’ Adds Siser EasyWeed to Its Growing Product Lineup

The partnership will enhance the decoration apparel provider’s heat-transfer vinyl offe...

Misty Friedrichs Joins IDLine as VP of Sales & Marketing

The industry veteran has spent the last two decades at Counselor Top 40 supplier 3M/Pro...

President Trump Agrees To Lower Some Tariffs, Pauses Port Fees After Meeting With Chinese President

The agreement could help ease some trade tensions between the U.S. and China moving for...

Fed Cuts Rates for Second Time This Year, but Says a Third Cut in December Isn’t Guaranteed

The cut comes a little over a month after it lowered interest rates by 0.25 percentage ...