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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredients for successful gift giving this holiday sea...

World Emblem Restructures Into Unified Promo Brand Custom Genie

The move, which will see Custom Genie’s production headquarters in Georgia, is the late...

Logomark Expands Regional Presence With New Sales Hires

The Counselor Top 40 supplier brings on two regional sales managers and one inside sale...

Promo Industry Rallies Around Jamaica After Hurricane Melissa

Companies on the island are rebuilding what they lost – while giving back to communitie...

Jill Albers Returns to BAMKO as VP of Client Success

Albers previously worked at the Counselor Top 40 distributor from 2018 to 2023.

Alison Beletz Joins Tekweld as Director of Marketing

Beletz will oversee product launches, digital marketing campaigns, content development ...

Jen Guse Takes on New Role as National Sales Manager at 3M/Promotional Markets

Guse has spent close to a decade at the Counselor Top 40 supplier.

Supreme Court Concludes Hearing on Trump’s Tariffs

The justices asked questions of both sides, but many expressed skepticism of Trump’s sw...

Gildan Activewear Announces Q3 Sales, Reports 2.2% YoY Growth Ahead of Hanes Acquisition

The Counselor Top 40 supplier has also released new full-year guidance.

Stahls’ Adds Siser EasyWeed to Its Growing Product Lineup

The partnership will enhance the decoration apparel provider’s heat-transfer vinyl offe...

Cimpress Posts 7% Growth in Q1 FY2026

The parent company of Vistaprint and National Pen said the numbers put it on track to a...

Misty Friedrichs Joins IDLine as VP of Sales & Marketing

The industry veteran has spent the last two decades at Counselor Top 40 supplier 3M/Pro...

President Trump Agrees To Lower Some Tariffs, Pauses Port Fees After Meeting With Chinese President

The agreement could help ease some trade tensions between the U.S. and China moving for...

Fed Cuts Rates for Second Time This Year, but Says a Third Cut in December Isn’t Guaranteed

The cut comes a little over a month after it lowered interest rates by 0.25 percentage ...

What Will the Future of Tariffs Look Like? The Supreme Court Could Help Decide

After a federal court struck down many of President Trump’s tariffs, the Supreme Court’...

Meet Jacaranda, the Apparel Brand Making Sustainable Promo Items With Hemp

The brand wants to empower businesses to make a positive environmental impact.

Taylor Corporation Acquires Print-on-Demand Tech Company Gooten

The move reflects Taylor’s continued investment in technology and print on demand.

Brad Moore Joins Clayton Kendall & Concord Marketing Solutions as CEO

The executive brings several years of experience in media, marketing and private equity.

LAT Apparel Names Rachel Newman as New President

Newman has served as chief commercial officer at the apparel supplier since 2024.

Industry Professionals Explore the Latest Trends in Promo at Image Source Fall Showcase

The Seattle, WA-based distributor’s annual event convenes promo pros from across the Pa...

HALO Acquires What’s Happening Promotions

The Gainesville, FL-headquartered distributor will maintain its existing team and opera...

Vantage Apparel Triples Direct-to-Film Capacity With New Studio

The supplier says the investment will allow it to support thousands of daily placements...

Charles River Apparel Appoints Jason Lipsett as CEO, Announces NFL Partnership

The move marks the third generation of family leadership for the company. Lindsey Davis...

Proforma Wraps Up 2025 ‘Energize’ Event Series

The Counselor Top 40 distributor brought together over 100 distributor owners and more ...

Michael Roney Returns to Proforma as Senior Vice President

The industry exec has spent the last nearly two years building the mobile app Scout.