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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Fed Cuts Rates for Second Time this Year, But Says a Third Cut in December Isn’t Guaranteed

The cut comes a little over a month after it lowered interest rates by 0.25 percentage ...

Taylor Corporation Acquires Print-on-Demand Tech Company Gooten

The move reflects Taylor’s continued investment in technology and print on demand.

Brad Moore Joins Clayton Kendall & Concord Marketing Solutions as CEO

The executive brings several years of experience in media, marketing and private equity.

LAT Apparel Names Rachel Newman as New President

Newman has served as chief commercial officer at the apparel supplier since 2024.

Industry Professionals Explore the Latest Trends in Promo at Image Source Fall Showcase

The Seattle, WA-based distributor’s annual event convenes promo pros from across the Pa...

HALO Acquires What’s Happening Promotions

The Gainesville, FL-headquartered distributor will maintain its existing team and opera...

Vantage Apparel Triples Direct-to-Film Capacity With New Studio

The supplier says the investment will allow it to support thousands of daily placements...

Charles River Apparel Appoints Jason Lipsett as CEO, Announces NFL Partnership

The move marks the third generation of family leadership for the company. Lindsey Davis...

Proforma Wraps Up 2025 ‘Energize’ Event Series

The Counselor Top 40 distributor brought together over 100 distributor owners and more ...

Michael Roney Returns to Proforma as Senior Vice President

The industry exec has spent the last nearly two years building the mobile app Scout.

What Jane Goodall Taught Us About Sustainable Promo

The world-famous primatologist and conservationist died of natural causes earlier this ...

SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets

The collaboration will expand the Counselor Top 40 supplier’s pet-specific product offe...

Trade Escalation Between the U.S. & China Leaves Promo Industry Looking for Clarity

Over the weekend, President Trump announced plans to increase the tariff on Chinese goo...

Shawn Ellis Takes on Expanded Role as CFO/COO at Custom Logos

The company veteran and minority partner will be responsible for managing facilities an...

Kara Parkinson Joins commonsku as SVP of Marketing

The marketing exec brings several years of brand and demand experience to her new role.

Counselor Power 50 2025: No. 27 Andy Shape, Stran Promotional Solutions

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 42 Sandy Gonzalez, MadeToOrder

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 34 Jim Hilt, HALO Branded Solutions

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 30 Chris Vernon & Lisa Hubbard, The Vernon Company

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 29 Tej Shah, Overture Promotions

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 23 Brandon Mackay & Brittany David, SnugZ USA

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 5 Jo-an Lantz & David Geiger, Geiger

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

The Vernon Company Launched On-Demand Stores

The move by the Counselor Top 40 distributor is part of a larger investment in technolo...

New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies

A 10% tariff on foreign softwood lumber and timber and other related tariffs will go in...

The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million

The Counselor Top 40 distributor says the acquisition will help TSG expand its reach in...