News

HPG Appoints Jeff Kranz to Director of National Accounts

Kranz joins with 25 years of promo industry experience, spending the last 12 years at Counselor Top 40 supplier Vantage Apparel.

Key Takeaways

•HPG (asi/61966) has hired Jeff Kranz as director of national accounts, supporting some of the Counselor Top 40 supplier’s largest customers.


•Kranz joins HPG after more than 12 years in sales and leadership roles at Vantage Apparel (asi/93390).

HPG (asi/61966) has a new director of national accounts.

Jeff Kranz

Jeff Kranz, HPG (asi/61966)

The Counselor Top 40 supplier has hired Jeff Kranz to fill the role, supporting some of the company’s biggest customers. Kranz joins the Braintree, MA-headquartered company from Counselor Top 40 supplier Vantage Apparel (asi/93390), where he spent more than 12 years in various sales and leadership positions. Kranz is based in the Kansas City area.

“I had heard from the industry all great things about the company, the team and the brands,” said Kranz. “When the opportunity came to be part of the team, I was excited from the first conversation. I’m looking forward to meeting new customers out in the field and revisiting the people I’ve developed relationships with over the years.”

Founded in 2017, HPG ranks seventh on Counselor’s most recent list of the largest suppliers in the industry, based on 2025 North American promotional products revenue of $279 million. Its brands include BCG, Beacon, Best Promotions (asi/40320), Debco (asi/48885), Denwell, Evans Manufacturing (asi/52840), Handstands, Hub, Mixie (asi/95838), Origaudio (asi/75254) and SugarSpot.