Stran Promotional Solutions (asi/337725) is continuing its upward trajectory. The Counselor Top 40 distributor grew sales by 8.2% in Q3, saw a profit increase of 32.4% compared to this time last year and increased gross margin by approximately 610 basis points.

“Our third-quarter results reflect the progress we are making in building a stronger, more profitable business,” said Andy Shape, CEO of Stran and a member of the Counselor Power 50 list of the most influential people in promo. “We are beginning to see the benefits of the operational improvements and strategic investments we have made across the organization, particularly within Stran Loyalty Solutions, which is becoming a more meaningful contributor to our overall profitability.”

Stran Loyalty Solutions, which includes assets from Gander Group, the casino loyalty group Stran acquired in August 2024, saw a gross profit increase of 92.4% to $3 million and a gross margin increase of 31.2%, compared to 18.7%. Stran said those stats reflect an improved customer mix, effective cost management and lower tariffs. It also includes a tariff refund of approximately $200,000.

Stran overall saw a net income gain of $35,000, compared to a net loss of $1.2 million during the same time last year.

“Looking ahead, our focus remains on translating revenue growth into stronger earnings and cash flow while maintaining the financial flexibility to pursue new customer opportunities and strategic growth initiatives,” added Shape.

Stran management also expects AI-enabled capabilities to serve as a competitive advantage by helping the company respond faster and tailor programs with increased precision.

Based on 2025 North American promotional products revenue of $121.4 million, Stran Promotional Solutions ranks 21st on Counselor’s most recent list of the largest distributors in the industry. As of Nov. 12, Stran (NASDAQ: SWAG) shares were trading at $1.21.