Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Pro Towels Names Melissa Mason as VP of Client Partnerships

Mason has been with the Pittsburgh-based supplier for more than 14 years.

MadeToOrder Promotes Stephanie Hinkle & Hannah Granata to Director Roles

Hinkle will be director of marketing & vendor partnerships, while Granata was named dir...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Complex requirements from potential clients have compelled distributors to devote more ...

Soardist Appoints Mark Jaroszewski to President & COO

Jaroszewski joined the company in 2021 as its first U.S.-based employee.

4imprint Projects Annual Revenue & Profit Down Compared to 2024

The largest distributor in promo said it remained resilient amid a “volatile macroecono...

Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland

The countries, which include Germany, France and the United Kingdom, maintained a unite...

Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup

The partnership aligns with Gemline’s mission to bring forward-thinking product options...

4allpromos Releases Brand Refresh, Signals its Renewed Commitment to Customer Care

The new brand look includes an updated logo, slogan and website overhaul.

International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays

The 2026 PSI trade show also broke a world record for largest brand diversity in a prom...

Barker Specialty Celebrates 75 Years in Business

The Cheshire, CT-based distributor and third-generation family business was founded by ...

PromoShop Acquires Memphis-Based Distributor Ideas Unlimited

The Counselor Top 40 distributor based in Los Angeles, CA, said the deal will further s...

Promo Industry Excellence Recognized at Facilisgroup’s 17th Annual TASA Awards

The ceremony honored the suppliers and distributors who often work behind the scenes to...

Cutter & Buck Expands With New Fulfillment Center Outside of Dallas

The facility is slated to open in Grand Prairie, TX, in October 2026.

Geiger Achieves EcoVadis Global Platinum Rating

The certification places the Counselor Top 40 distributor among the top 1% of assessed ...

Geiger Germany Subsidiary Acquires German Distributors S&P Werbeartikel and UP Werbemittel

The Counselor Top 40 distributor says the acquisitions will create new opportunities fo...

SanMar Launches Into Spring With 150 Styles Across 19 Brands

The release prioritizes what’s trending now, including fresh looks, performance and ret...

Valumark Announces Relaunch With New Product Lineup & Updated Branding

The supplier, a subsidiary of Logomark, says its new identity is an intentional move to...

Stahls’ Appoints Victoria Nardini to SVP of Global Marketing

Nardini has risen through the ranks at Stahls’, having started at the heat printing and...

Jon Page & Cory Cissell Purchase Cap America, Transition to Second Generation of Family Leadership

Founder Phil Page will stay on as a minority owner and board member as sons Cissell and...

Pin Machine Acquires Emblematic Jewelry Supplier PinLine

The Attleboro, MA-based supplier says the deal will add inventory to its Made-in-USA pr...

Mexico Imposes Tariffs on China To Curb ‘Back Door’ to U.S. Market

The levies, which went into effect in early January and apply to 1,400 products, come s...

Overture Promotions Expands Into Law & Higher Ed Verticals With Acquisition of Pride Products

The deal adds to the Counselor Top 40 distributor’s expertise in legal, higher educatio...

Gold Bond Names Mark Godsey CEO

Co-owner Mitch Henderson becomes chief strategy officer as supplier announces multiple ...

Marco Indrio Named Alpi President, Marking New Era for the Family Business

Indrio’s father, Alpi founder Francesco Indrio, will stay on as CEO.

David Jackson Takes on New Role as Chief Technology Officer at ePromos

Jackson joined the Counselor Top 40 distributor last year with nearly 30 years of IT ex...