Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Hit Promotional Products

(asi/61125)

Print-on-demand was the name of the game for Hit Promotional Products in 2024, and was a key reason the supplier grew sales 2.5% and leaps into this year’s top 5. The Largo, FL-based supplier announced this year it’s creating a new line of hard goods branded to fellow Counselor Top 40 supplier Cutter & Buck (asi/47965) and is also beginning to build an 800,000-square-foot facility in Fairfield, OH. CEO CJ Schmidt says the supplier is making sustainability a major focus. “2024 was the year of sustainability, both as the buzzword and a lot of action taken,” he says. “We shifted roughly 60% of our products to fall within this realm. In 2025 and 2026 we need to focus on efficiency on all levels of our business.”