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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Gemline Becomes Largest Promo Firm to Achieve B Corp Certification

The Counselor Top 40 supplier joins a growing movement of companies balancing profit an...

The Bright Side: SanMar Completes Construction Projects at Mhotivo School

The Counselor Top 40 supplier has also teamed up with buying group Reciprocity Road to ...

Artists Take on Fast Fashion in Timely Exhibit

ReFash, a Bethlehem, PA, art show that features outfits made from at least 50% upcycled...

Attraction Now Upcycling Its Textile Scraps

The Canadian apparel supplier has partnered with a manufacturer that shreds its cutting...

PCNA Launches New Apparel Line With Sustainable Focus

Elevate by PCNA, an evolution of the Counselor Top 40 supplier’s Trimark line, includes...

The Bright Side: SwagCycle Reaches Milestone, Keeping 2M Items Out of Landfills

Started in 2019 by Counselor Power 50 member Ben Grossman, the initiative has partnered...

ImprintID Adds Line of Premium Corporate Gifts

Sustainability is a key feature of many of the brands in the supplier’s new Xecutive line.

AIA Hosts National Sales Meeting

A highlight of the event was a “merch market,” styled after the experience of going to ...

California Beefs Up Sustainability Requirements

The state has passed legislation requiring manufacturers to address textile waste, clos...

Barker Specialty Earns Bronze EcoVadis Rating

The distributor said it received its highest marks for labor and human rights efforts.

I Was One of Many ‘Helens’ at Annual Roper Romp

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

BYBBA Partners With 4Ocean To Combat Plastic Pollution

The reusable bag supplier will fund the removal of one pound of plastic waste for each ...

SanMar Joins bluesign as System Partner

The Counselor Top 40 supplier says the move underscores its commitment to sustainable m...

Custom Ink Shifts Toward Digital Production, Partnering With Kornit Digital

The Counselor Top 40 distributor said it’s transitioning a significant share of its pri...

Report: Single-Use Bag Bans Cutting Plastic Waste

The Ocean Conservancy said it found a 29% reduction in plastic grocery bags on beaches ...

Patagonia Joins Pack4Good, a Sustainable Packaging Initiative

The outdoor apparel brand will be developing and scaling next-generation materials to r...

Storm Creek Joins bluesign as System Partner

An executive at the Swiss sustainable textile firm said the U.S.-based supplier is sett...

Sky High Marketing Named One of America’s Top 100 Companies

The CO–100 recognizes small businesses driving innovation and growth.

The Magnet Group Highlights Sustainable Products

The Counselor Top 40 supplier offers a growing lineup of eco-friendly items, including ...

Decorating Roundup: Epson Introduces UV Flatbed Desktop Printer

Also, Roland DGA technology is allowing for onsite apparel personalization at the US Op...

Geiger UK Earns Platinum EcoVadis Rating

This is the third year in a row that the distributor has received the highest ranking f...

ASI Announces Winner of Intern Scholarship

Dylan Hench who interned at All Sports Heroes in Lowell, MA, this summer will receive $...

The Bright Side: SanMar Launches Backpacks To Benefit Charity

The supplier is donating $5 for every pack sold to either the American Red Cross or the...

Promo Firms Recognized on Inc. 5000 List

The annual list ranks the fastest-growing private companies in the U.S.

Decorating Roundup: Stahls’ Launches Flexbroidery

Plus, Stickers International has added metallic styles, and Ninja Transfers has launche...