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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever sustainability report and got candid about i...

What We’re Thankful for in Promo

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

3D Apparel Simulation Tech Aims To Be ‘Visual Source of Truth’ for Industry

Technology company SEDDI recently released Decorator, which renders true-to-life digita...

Q&A: How Boundless Measures Sustainable Sourcing With PRISM Initiative

Andrea Stoll, chief marketing officer of the Counselor Top 40 distributor, explains how...

Stahls’ Fulfill Engine Integrates Spoke Custom Products

The print-on-demand platform has added more than 70 products from the division of Couns...

Automate & Elevate Event Explores AI’s Role in Promo

The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the...

To Mobilize Disaster Relief Efforts, Promo Pros Launch Team On-Demand

After providing relief to victims of devastating flooding in Texas this summer, Lawrenc...

Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art

The distributor worked with a small mom-and-pop company to breathe new life into unused...

PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades

Advancements in direct-to-film, on-demand production and UV printing were among the sol...

PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing

Decorating industry veteran Charlie Taublieb shared his expertise on how to up the perc...

PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor

Oversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print service providers have about promotional pro...

PRINTING United Expo 2025: How Printers Can Diversify With Signage

Wendy Graves, partner at Make It Happen Signage Academy, shared a step-by-step approach...

PRINTING United Expo 2025: Printers Share Their Promo Success Stories

A panel of print professionals said adding promo has helped them to become a one-stop s...

PRINTING United Expo 2025: The Top 10 Growth Mistakes To Avoid

Colin Sinclair McDermott, known as the Online Print Coach, drew on more than two decade...

Spectrum Designs Expands Nationally With Planned Florida Facility

The New York-based apparel decorator, which has 70% of its workforce on the autism spec...

SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening

Spanning more than 1.1 million square feet, the recently opened facility features the C...

Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople

Bill McCormick, founder of Digi-Sales, shares some best practices for building lasting ...

Royal Apparel Expands Footprint With West Coast Distribution Center

The Made-in-the-USA apparel supplier is opening a facility in San Bernardino, CA, next ...

Counselor Power 50 2025: No. 48 Jose Gomez, Edwards Garment

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 47 Teresa Fudenberg, Storm Creek

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 39 Ben Grossman, Grossman Marketing Group, SwagCycle

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 38 Norm Hullinger & Megan Spire, BELLA+CANVAS

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 21 Memo Kahan & Kate Alavez, PromoShop

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 16 Ira Neaman & Rob Watson, Vantage Apparel

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...