Counselor Top 40 supplier Starline (asi/89320) is spicing up its offerings with a new partnership.

The Grand Island, NY-based company has teamed up with Ontario-based Le Tour de Spice (asi/67035) to bring a selection of the Canadian supplier’s spice packs and drink mixes to its product lineup, right on time for the fourth-quarter holiday gifting season.

Le Tour de Spice products “match perfectly with our houseware and drinkware categories,” said Brian DeBottis, chief revenue officer at Starline. “This is the perfect line addition to our current product [mix].”

For the past seven years, Le Tour de Spice has served the promotional products industry with food-related gifts. Founded by Cynthia and Brian Scott, Le Tour de Spice was built to fill the need for unique, on-brand promotional items, according to the company.

Brian Scott, president of Le Tour de Spice, said he’s thrilled to be partnering with the Starline team. “Having had the opportunity to work with Starline as a distributor in the past, we share the same values and commitment to our industry that we believe in,” he added.

Starline President Jeff Hassler also expressed enthusiasm, noting that Le Tour de Spice matches Starline’s drive to provide “exceptional and unique products to our industry with amazing imprint capabilities.”

Starline ranks 32nd on Counselor’s most recent list of the top suppliers in the industry with 2025 North American promotional products sales of $60.7 million.