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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Fully Promoted, Other Distributors Make Franchise 500

It’s the 45th year that Entrepreneur has compiled the list of top-ranking franchises.

Q&A: Bluesign CEO Discusses Sustainable Chemistry & Digital Product Passports

The Swiss company has been focused on environmentally responsible textiles for years an...

This Company Turns Old Tees Into Cherished, Sustainable Keepsakes

Project Repat creates USA-made T-shirt quilts, a sustainable product with applications ...

North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

Once a global epicenter for clothing production, North Carolina is transforming its leg...

Target Marketing Group Acquired by Banyan

The Owings Mills, MD-based distributor will be combined with Banyan-owned Helm Promotio...

Storm Creek Donated $950,000 in 2023

The Eagan, MN-based supplier also upcycled nearly 10 million plastic bottles last year,...

PCNA Launches Gifting Platform to Easily Create Online Stores

The Top 40 supplier describes Givee Select as an all-in-one store platform that “transf...

Nadel Appoints Paul Emmer as VP of Revenue

The branded merch veteran is set to help the Top 40 distributor drive growth.

Garyline Set To Relocate to 440,000-Square-Foot Florida Factory

The Top 40 supplier expects to begin production at the new facility in mid-February, th...

6 Intriguing Gadgets From CES 2024

The massive trade show attracted around 130,000 to Las Vegas to try out the latest adva...

Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

The entry-level printer can also handle direct-to-film printing.

Gemline Adds Sustainability Tracer Technology to Budget Products

A collection of under-$10 tote bags and other items are equipped with the Aware traceab...

ASI Orlando 2024: Suppliers, Distributors Thrilled With ‘Super-Vibey’ Show

Promo pros said they would return to their offices with the product ideas and contacts ...

ASI Orlando 2024: 5 Trends From the Show Floor

Stylish and functional bags, new sustainability initiatives and retro-inspired products...

Storm Creek Adds Stephanie Maday as Director of Sales

The industry veteran will help the supplier expand its market presence and identify new...

Geiger Earns EcoVadis Gold Ranking

The Top 40 distributor’s U.K. operations received a Platinum rating from the sustainabi...

Leaderpromos Earns B Corp Certification

The Ohio-based Top 40 distributor says its global recycling programs, sustainable and p...

ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team

During a powerful keynote, the owner of the first women-forward INDYCAR team told a sta...

ASI Orlando 2024: Flash Polls Signal Distributor Sales Growth

During an Education Day wrap-up session, live polling showed 2023 sales were higher tha...

ASI Orlando 2024: 8 Common Sales Myths Dispelled

A former HSN seller, Carolyn Strauss shared strategies distributors need to close deals...

ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients

Dressed head to toe in banana yellow, the owner of the popular exhibition baseball team...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

Martine Cadet shared tips for crafting effective social media marketing posts.

Top 10 of 2023: Promo for the Planet

Caring for the environment took center stage this year for the most-viewed stories publ...

Top 10 of 2023: Features & Fun

Annual awards programs, exclusive research and cutting-edge trend reports were among th...

Pacesetter Rebrands, Evolves Beyond Awards

The Chicago supplier says it will be unveiling at new line of giftware products at 2024...