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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

PromoCares Raises Over $150,000 To Build Water Filtration Systems

Through its Water4Good fundraising campaign, the industry philanthropy group will help ...

Hit Promotional Products To Offer BrüMate

The Top 40 supplier says the partnership will help expand its drinkware category.

Fairware Releases Inaugural Impact Report

Founders of the Vancouver, BC-based B Corp said they hope the document will inspire oth...

Midnite Snax To Offer Socially Responsible Tony’s Chocolonely Products

The gourmet confectionery company has made it their mission to end forced and child lab...

1% for the Planet Crosses $500M in Giving

The organization, which helps facilitate donations to environmentally focused nonprofit...

Better Cotton Launches Traceability Solution

The sustainability initiative, which counts several promo suppliers as members, noted t...

Overture Promotions Earns EcoVadis Silver Ranking

The Top 40 distributor has launched several sustainability and social responsibility in...

Tech Companies Roll Out AI-Enabled Product Image Tools

Amazon and Google are adding tools that let advertisers add custom lifestyle background...

H&M Teams Up With Coloreel for Personalized Embroidery

Plus, Roland DGA wins awards for its printers, and Vastex announces upgrades to equipme...

The Bright Side: 4imprint Gave Out 1,650 Grants in Q3

The Top 40 distributor’s $500 in-kind promo donations helped a variety of organizations...

Sportsman Cap & Bag Offers Low-Impact Sustainable Knits for Winter

Materials used include organic cotton and recycled polyester.

Temporary Injunction Prevents BamBams From Certain Print-on-Demand Activities

In court documents, SameDayPOD claims that former employee Louis Massaro took trade sec...

Vantage Apparel Adds Digital Print Transfers to Lineup

The Top 40 supplier says the addition shows its commitment to cutting-edge apparel deco...

S&S Activewear Welcomes Alaina Brooks as Chief Legal Officer

The supplier says Brooks’ experience with sustainability measurement and reporting will...

Q&A: PCNA Execs Discuss Meeting Clients’ ESG Goals

Definitions of sustainability and environmental impact are varied, so it’s important to...

ASI Power Summit 2023: Keynoters Urge Attendees To Overcome Adversity

Briana Walker, who became paralyzed at the age of 23, and former marine Shawn Rhodes sh...

Counselor Power 50 2023: No. 48 Catherine Monson, Propelled Brands

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

ASI Power Summit 2023: Erika Ayers Badan Dishes on Building the Barstool Brand

The CEO expanded the company from a regional blog with a dozen employees to a national ...

ASI Power Summit 2023: Trends & Strategies From Power 50 Leaders

A panel of top promo officers talked about sales, artificial intelligence, sustainabili...

Counselor Power 50 2023: No. 49 Ben Grossman, Grossman Marketing Group

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 36 Neil Ringel, PCNA

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 35 Daron Hines, Staples Promotional Products

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 30 Marc Katz, Custom Ink

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 22 Ira Neaman, Vantage Apparel

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 3 Jeremy Lott, SanMar

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...