Counselor Top 40 distributor Nadel (asi/279600) is strengthening its presence Down Under.

The Culver City, CA-based company has acquired All Branded Group, a well-known promotional products and brand experience company in Australia. Financial terms of the deal weren’t released.

Debbie Abergel, Nadel (asi/279600)

“This partnership brings together two organizations with a shared passion for creativity, innovation and delivering exceptional experiences for our clients,” said Debbie Abergel, chief strategy officer at Nadel and a member of the Counselor Power 50 list of the most influential people in promo. “Together, we can provide brands with greater global reach, stronger local support and more powerful solutions that help them engage the audiences that matter most.”

Founded by Mark Sacharowitz, All Branded Group has spent more than 20 years building a reputation for creativity, exceptional service and meaningful client partnerships across Asia Pacific, according to Nadel. The company’s expertise in creating strong promotional products programs and innovative solutions aligns with Nadel’s mission to help organizations connect with their employees, customers and communities.

Nadel notes that the acquisition will allow it to expand capabilities across promotional products and custom product solutions; digital commerce platforms and company stores; employee engagement and recognition experiences; corporate gifting solutions; global sourcing and creative development; technology-enabled brand programs; and warehousing, fulfillment and distribution solutions.

The All Branded Group team will continue to deliver the high level of creativity, expertise and personalized service that clients have come to expect while gaining access to Nadel’s broader global resources, technology and capabilities, the companies said.

“We built All Branded Group by focusing on relationships, creativity and helping clients bring their brands to life,” said Sacharowitz of All Branded Group. “Joining Nadel allows us to expand what we can offer our clients while becoming part of a global organization that shares our values and commitment to excellence.”

As part of the integration process, All Branded Group will eventually transition to the Nadel name in the Australian market to create one unified brand.

The 70-plus-year-old Nadel ranks 15th on Counselor’s most recent list of the largest distributors in the industry, with 2025 North American promotional products revenue of $221.9 million.