Join us at ASI Show Orlando, January 5-7, 2026   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders con...

NC Custom Adds Ghirardelli to Promo Division

The Counselor Top 40 supplier will now offer premium chocolate from the storied company...

ASI Power Summit 2025: Day 1 & 2 Wrap-Up

Session topics included technology advancements, the state of the economy and where pro...

Counselor Power 50 2025: No. 31 Taylor Tadmor, Tekweld

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2025: The Future of AI Is Here

Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule share...

Counselor Power 50 2025: No. 19 Mark Freed & Mitch Freed, Genumark

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 49 Joseph Sommer & Dominique Volker, Whitestone

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 44 Samantha Kates, Spector & Co.

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 32 Brian Porter, Starline

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 24 Michael Scott Cohen & Jon Alagem, Harper + Scott

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 22 Ray Titus & Andrew Titus, Fully Promoted

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 11 Lance Stier & David Miller, NC Custom

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 9 Jonathan Isaacson & Frank Carpenito, Gemline

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign

Profits from select Stanley drinkware styles in the Counselor Top 40 supplier’s lineup ...

Brand Blvd Expands Into the U.S.

The St. Catharines, ON-based distributor has opened an office in St. Louis to grow its ...

Ashley Colautti Promoted to VP of U.S. Sales at Spector & Co.

Colautti has nearly two decades of industry experience.

Canada Post Workers Go on Strike

The nationwide stoppage, which began on Sept. 25, comes after the government demanded s...

Canadian Postal Workers Halt Delivery of Marketing Mail Amid Ongoing Contract Dispute

The latest escalation in the ongoing labour negotiations between Canada Post and the CU...

The Vernon Company Adds Rachel Kleser to National Sales Team

Kleser’s Florida-based company, Easy Peasy Promotions, will now operate as part of the ...

PPPC Hosts 67th Annual NATCON in Toronto

The event featured supplier tours, two days of exhibits and the highly anticipated PPPC...

Numo Manufacturing Welcomes Kate Plummer as Director of Sales

Plummer has almost two decades of sales, marketing and business development experience ...

Infographic: Looking Ahead in the Canadian Promo Industry

Top challenges this year for Canadian distributors continue to be profit based as econo...

Shane Brett Appointed as CEO of Stormtech

Brett takes over the role from company founder Blake Annable, who is now chairman.

Infographic: The Sales Environment in Canadian Promo

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Redwood Classics Apparel Unveils Co-Brand Series

The new collection is designed to simplify ongoing support among distributors for Canad...