Commentary

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Strategy

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Inside the ASI Show Pavilion at PRINTING United Expo 2026

The “show within a show” debuting this yea...

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Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

The massive installation in Philadelphia’s...

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Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone

Promo products create the strongest impact...

Buyers Are Using AI for Search – Are You Showing Up?

Strategy

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can...

Everything Is Customer Service

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

The Benefits of Sourcing Locally for DTF Transfers

Strategy

The direct-to-film market has matured, and there are plenty of local vendors with indus...

Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

Strategy

A rundown of branded merchandise that stopped our scrolling in its tracks.

My Favorite Merch: Joe Favre, Vanguard

Industry distributors share the promo prod...

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Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 2...

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How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Ramon, a working magician, invested in his...

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while...

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At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

The Lunar New Year Parade in NYC on March ...

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How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains h...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...

Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Strategy

AI is a game-changing innovation, but the real power lies in how distributors and suppl...