Commentary

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

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The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredient...

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Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print...

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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniv...

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What Jane Goodall Taught Us About Sustainable Promo

The world-famous primatologist and conserv...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...