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Commentary
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
StrategyA random memory of a beloved tool reveals how even the smallest promo items can make a ...
Everything Is Customer Service: Share the Win With Your Team
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placemen...
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom
The account executive at Counselor Top 40 ...
The Print & Promo Present at Philly’s MLB All-Star Game
Massive signage, Philly-themed gimmicks an...
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
NewsDon Swope and Brian Vella are military veterans who have used the skills they amassed d...
Why High-Velocity Decoration Is a Survival Strategy
StrategyDirect-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
StrategyBachelorette parties are high-spend events, making them ripe opportunities for promo.
Everything Is Customer Service: The Right Way To Build Trust
StrategyStellar customer service creates trust, which leads to repeat business and makes client...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this yea...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
Promo products create the strongest impact...
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting cor...
Everything Is Customer Service
Embracing this mindset will improve custom...
The Benefits of Sourcing Locally for DTF Transfers
The direct-to-film market has matured, and...
Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos
StrategyA rundown of branded merchandise that stopped our scrolling in its tracks.
My Favorite Merch: Joe Favre, Vanguard
StrategyIndustry distributors share the promo products that they love the most.
Sponsored Content
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your...
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Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's...
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How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say...
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The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Tim Andrews’ Final Letter to the Industry
StrategyAs ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s ...
How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
StrategyRamon, a working magician, invested in his own screen-printing and embroidery business ...
ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026
StrategyEconomist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is abou...
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
StrategyThe Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...