Every few years, I fall in love with a new product line. Most recently, the Puffin Drinkwear can coolers from SnugZ USA (asi/88060) caught my eye – and my marketing budget. I’ve been in promotional sales for 20 years. I love finding new products that make people smile, offer great value and have a creative backstory.

The hoodie and puffy jacket are iconic, but you really need to see the full line to appreciate the variety and quality. Ace Hardware carries more than 20 options and they’re all amazing! Of course, I had to own one or two of every style. Who couldn’t use a robe, sleeping bag, leather jacket or sweater to keep their drink cold?

I connected with founder Tyrone Hazen [shown above] to learn more about why he started his company. He said, “Puffin started with a silly idea: If people love dressing themselves with personality and style, why can’t we do the same for our drinks? What began as a joke between friends turned into a brand built around making everyday moments a little more fun, memorable and human.” If you have the chance to meet Tyrone, you’ll appreciate the company even more.

Puffin was an easy choice for holiday gifting last year. I sent samples to my VIP clients. Nothing branded – just a thoughtful, memorable gift. Everyone received four different jackets so they could share with their family or friends.

It’s paid off in sales too. One of my clients ordered 100 camo jacket-style holders. We added their logo on the back and allowed recipients to choose their preferred color. The engagement and feedback were overwhelmingly positive.

Thank you, Puffin, for creating such a high-quality, fun and unique product line.