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Commentary
Inside the ASI Show Pavilion at PRINTING United Expo 2026
StrategyThe “show within a show” debuting this year will be the promotional products hub of the...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
StrategyThe massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
Promo products create the strongest impact...
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting cor...
Everything Is Customer Service
Embracing this mindset will improve custom...
The Benefits of Sourcing Locally for DTF Transfers
StrategyThe direct-to-film market has matured, and there are plenty of local vendors with indus...
Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos
StrategyA rundown of branded merchandise that stopped our scrolling in its tracks.
My Favorite Merch: Joe Favre, Vanguard
StrategyIndustry distributors share the promo products that they love the most.
Tim Andrews’ Final Letter to the Industry
StrategyAs ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s ...
How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
Ramon, a working magician, invested in his...
ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026
Economist Alex Chausovsky said that, while...
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
The Lunar New Year Parade in NYC on March ...
How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains h...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo prod...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
StrategyTeam USA will look their best in Milan with vintage-inspired pieces, signaling some win...
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
Sponsored Content
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover...
SPONSORED BY:
The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)
StrategyReliability is the real currency when it comes to supplier-distributor relationships in...
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
StrategyAI is a game-changing innovation, but the real power lies in how distributors and suppl...
Expanding Promo Capabilities With Direct Mail
StrategyDirect mail is a natural extension of distributors’ existing capabilities, allowing the...
Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
SustainabilityThe clothing brand released its first-ever sustainability report and got candid about i...