Commentary

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Industry distributors share the promo prod...

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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...

Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Strategy

AI is a game-changing innovation, but the real power lies in how distributors and suppl...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever...

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Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Company merch drops leaned into a trendy, ...

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What We’re Thankful for in Promo

Before heading off to our various Thanksgi...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredient...

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Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

Strategy

These are the biggest misconceptions print service providers have about promotional pro...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

What Jane Goodall Taught Us About Sustainable Promo

Sustainability

The world-famous primatologist and conservationist died of natural causes earlier this ...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...