Commentary

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big...

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National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover La...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...

Expand, Elevate & Win More Business With Commercial Print

Strategy

For promotional products distributors, selling print can be a logical, profitable next ...

Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

News

In addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

It’s natural to have regrets after you sel...

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ASI Promo for the Planet Gets a Refresh

On its third birthday, our hub for sustain...

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Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Bon Iver’s gigantic campaign for its new a...

Learn From These 4 Fun 2025 Masters Merch Trends

Golf’s first major tournament of the year ...

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Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

The Miami pop-up centered around a fake gr...

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The Exit Strategy Blueprint: Am I Financially Ready To Retire?

Many business owners tie the sale of their...

Bluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success

Strategy

The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a s...

New Era’s Vulgar MLB Cap Gaffe Was Completely Avoidable

Strategy

The whole line of MLB caps is a little silly and not well-conceived, but one design uni...

Four Merch Takeaways From South by Southwest

Strategy

The Austin festival is a tastemaking event for culture, and its merchandise is no diffe...

The Exit Strategy Blueprint: Answers to the Biggest Questions About Selling Your Business

Strategy

From essential document preparation to deciding to hire a broker, there’s much to do be...

Eagles Super Bowl Win Offers Fun & Valuable Promo Lessons

Strategy

Take inspiration from apparel, headwear and print products that are showing up everywhe...

The Exit Strategy Blueprint: Maximizing How Much Your Business Sells For

Strategy

Use this practical advice to increase your company’s market value and secure a lucrativ...