Commentary

The Benefits of Sourcing Locally for DTF Transfers

Strategy

The direct-to-film market has matured, and there are plenty of local vendors with indus...

Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

Strategy

A rundown of branded merchandise that stopped our scrolling in its tracks.

My Favorite Merch: Joe Favre, Vanguard

Industry distributors share the promo prod...

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Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 2...

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How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Ramon, a working magician, invested in his...

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Strategy

Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is abou...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

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Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

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Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of dist...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

Strategy

Industry distributors share the promo products that they love the most