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Commentary
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Everything Is Customer Service: Share the Win With Your Team
Embracing this mindset will improve custom...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placemen...
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom
StrategyThe account executive at Counselor Top 40 distributor BAMKO shared his emotional journe...
The Print & Promo Present at Philly’s MLB All-Star Game
StrategyMassive signage, Philly-themed gimmicks and fan interaction created a home run of a fan...
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
NewsDon Swope and Brian Vella are military veterans who have used the skills they amassed d...
Why High-Velocity Decoration Is a Survival Strategy
StrategyDirect-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events...
Everything Is Customer Service: The Right Way To Build Trust
Stellar customer service creates trust, wh...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this yea...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
Promo products create the strongest impact...
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting cor...
Everything Is Customer Service
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
The Benefits of Sourcing Locally for DTF Transfers
StrategyThe direct-to-film market has matured, and there are plenty of local vendors with indus...
Sponsored Content
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Discover the Drinkware Everyone’s Talking About
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Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
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How To Sell Name Badges Without the Stress (Yes, Really!)
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Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos
StrategyA rundown of branded merchandise that stopped our scrolling in its tracks.
My Favorite Merch: Joe Favre, Vanguard
StrategyIndustry distributors share the promo products that they love the most.
Tim Andrews’ Final Letter to the Industry
StrategyAs ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s ...
How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
StrategyRamon, a working magician, invested in his own screen-printing and embroidery business ...