Commentary

How 1 Special-Edition Library Card Could Boost Readership

Strategy

Commemorative library cards across the U.S. have been shown to drive new library sign-u...

7 Secrets for Creating Amazing Self-Promos

Strategy

The best self-promos don’t simply arrive – they make a memorable entrance. A veteran di...

Everything Is Customer Service: Start With Love

Reframing customer service as an act of lo...

---

PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike

More than 27,000 attendees gathered in Las...

---

PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories

Geographic and generational data shows wha...

PRINTING United Expo 2026: Signage & Display Trends From the Show Floor

Strategy

From immersive booth environments to textured prints and playful shapes, exhibitors sho...

My Favorite Merch: Josh Pospisil, PromoShop

Strategy

Industry distributors share the promo products that they love the most.

Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said

Strategy

The best communication methods focus on conveying one simple idea and serving recipient...

How Print on Demand Is Transforming Corporate Merchandise Programs

News

By reducing inventory risk and expanding choice, print on demand is fundamentally chang...

My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo prod...

---

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K....

---

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals ...

Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve custom...

---

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

The addition illustrates how logo placemen...

---

ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom

The account executive at Counselor Top 40 ...

The Print & Promo Present at Philly’s MLB All-Star Game

Strategy

Massive signage, Philly-themed gimmicks and fan interaction created a home run of a fan...

Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

News

Don Swope and Brian Vella are military veterans who have used the skills they amassed d...

Why High-Velocity Decoration Is a Survival Strategy

Strategy

Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Strategy

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Inside the ASI Show Pavilion at PRINTING United Expo 2026

Strategy

The “show within a show” debuting this year will be the promotional products hub of the...