Commentary

Tim Andrews’ Final Letter to the Industry

Strategy

As ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s ...

How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Strategy

Ramon, a working magician, invested in his own screen-printing and embroidery business ...

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while...

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At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

The Lunar New Year Parade in NYC on March ...

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How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains h...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

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Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of dist...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever...

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Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Company merch drops leaned into a trendy, ...

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What We’re Thankful for in Promo

Before heading off to our various Thanksgi...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

Strategy

Industry distributors share the promo products that they love the most

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

Strategy

These are the biggest misconceptions print service providers have about promotional pro...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

What Jane Goodall Taught Us About Sustainable Promo

Sustainability

The world-famous primatologist and conservationist died of natural causes earlier this ...