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Commentary
Everything Is Customer Service: Start With Love
StrategyReframing customer service as an act of love – genuine concern for another person’s wel...
PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike
StrategyMore than 27,000 attendees gathered in Las Vegas for innovative new print technology, e...
PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
Geographic and generational data shows wha...
PRINTING United Expo 2026: Signage & Display Trends From the Show Floor
From immersive booth environments to textu...
My Favorite Merch: Josh Pospisil, PromoShop
Industry distributors share the promo prod...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
StrategyThe best communication methods focus on conveying one simple idea and serving recipient...
How Print on Demand Is Transforming Corporate Merchandise Programs
NewsBy reducing inventory risk and expanding choice, print on demand is fundamentally chang...
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Everything Is Customer Service: Share the Win With Your Team
Embracing this mindset will improve custom...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placemen...
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom
The account executive at Counselor Top 40 ...
The Print & Promo Present at Philly’s MLB All-Star Game
Massive signage, Philly-themed gimmicks an...
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
Don Swope and Brian Vella are military vet...
Why High-Velocity Decoration Is a Survival Strategy
StrategyDirect-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
StrategyBachelorette parties are high-spend events, making them ripe opportunities for promo.
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
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Everything Is Customer Service: The Right Way To Build Trust
StrategyStellar customer service creates trust, which leads to repeat business and makes client...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
StrategyThe “show within a show” debuting this year will be the promotional products hub of the...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
StrategyThe massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
StrategyPromo products create the strongest impact when they deliver a meaningful experience, n...