Strategy

Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Strategy

Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduc...

How Print on Demand Is Reshaping Promo

Strategy

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

The restaurant chain wanted to bring its l...

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

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Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Executives say they’re diversifying their ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

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Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

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What started as an ejection- and suspension-worthy moment ended with something fans can...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Strategy

Branding Touchpoint enrolled both its interns in the program, which helped give them fo...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

The Warwick, RI-based distributor has foun...

Product Spotlight: Discover Popular Back-To-School Promos

Class is in session! It's time to make...

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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, wh...

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

Strategy

The distributor looks back on a career that started when he was just 13 and success tha...

Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Strategy

Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

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Being creative and consultative helps distributors overcome perceived negative sentimen...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Counselor State of the Industry 2025: Tariffs

Strategy

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...