Strategy

Counselor 2026 State & Regional Sales Report

Strategy

Consistent growth across the country is an encouraging sign for future promo sales oppo...

How Printers Are Adopting AI & Automation

Strategy

The technology is becoming an essential business tool for the print and packaging indus...

Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said

The best communication methods focus on co...

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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?

While it’s not a slam dunk, wearing compan...

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How PRINTING United Expo Can Open New Doors for Distributors

Customers are demanding more customization...

5 Packaging Mistakes To Avoid

Strategy

Label and package printing can be a lucrative market, but there are complications to co...

My Favorite Merch: Cindy Mullen, BAMKO

Strategy

Industry distributors share the promo products that they love the most.

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

Strategy

People in European countries like the U.K. were left without eclipse glasses to safely ...

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

Strategy

The Counselor Top 40 supplier also said it transitioned to products that don’t contain ...

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals ...

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Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the ...

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Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distrib...

Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, AS...

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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verti...

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Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, ap...

Counselor State of the Industry 2026: Ease Cost Pressures

Strategy

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Strategy

Reliability, expertise and top-notch service are essential for helping suppliers become...

Everything Is Customer Service: Share the Win With Your Team

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

Tap Into the Vintage Aesthetic for Trendy T-Shirts

Strategy

A modern yet vintage-style tee isn’t an oxymoron.

Counselor State of the Industry 2026: Shifting Sourcing Strategies

Strategy

From diversifying production across countries to strategically managing inventory, supp...

Counselor State of the Industry 2026: Addressing Labor Concerns

Strategy

More job applicants don’t always mean better candidates, but smart suppliers have found...