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Strategy
Expanding Promo Capabilities With Direct Mail
StrategyDirect mail is a natural extension of distributors’ existing capabilities, allowing the...
Retail Market Shifts Its Promo Spend Among Layoffs, Struggles
StrategyAs retailers try to maximize their spend among tough economic conditions, distributors ...
What We’re Thankful for in Promo
Before heading off to our various Thanksgi...
What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredient...
Automate & Elevate Event Explores AI’s Role in Promo
The virtual summit, hosted by Branded Merc...
Best in Branding: The Brands That Won Halloween & Why It Matters
StrategyThis special edition of ASI Media’s Best in Branding series breaks down why Halloween h...
VIDEO: A Look at the Converging Worlds of Print & Promo
StrategyTheresa Hegel, executive editor of special projects and sustainability, sat down with G...
Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art
StrategyThe distributor worked with a small mom-and-pop company to breathe new life into unused...
My Favorite Merch: Stephanie Hinkle, MadeToOrder
StrategyIndustry distributors share the promo products that they love the most
PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of ...
PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades
Advancements in direct-to-film, on-demand ...
PRINTING United Expo 2025: 5 Key Factors Shaping the Industry
The Alliance Insights research team shared...
PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor
What promo suppliers were showing print bu...
PRINTING United Expo 2025: Display Trends From the Show Floor
Illumination, adhesives and task-specific ...
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
Oversized silhouettes, softer hand feels a...
Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
StrategyProduced by distributor WHOOPLA, the inspired kit used branded products and fun challen...
PRINTING United Expo 2025: How Printers Can Diversify With Signage
StrategyWendy Graves, partner at Make It Happen Signage Academy, shared a step-by-step approach...
Sponsored Content
Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof...
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Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
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These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
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Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
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PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace
StrategyAlliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old ...
PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing
StrategyDTF is a game-changing decoration innovation, and panelists said decorators can use it ...
PRINTING United Expo 2025: Printers Share Their Promo Success Stories
StrategyA panel of print professionals said adding promo has helped them to become a one-stop s...
PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo
StrategyThese are the biggest misconceptions print service providers have about promotional pro...