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Strategy
Counselor State of the Industry 2026: Shifting Sourcing Strategies
StrategyFrom diversifying production across countries to strategically managing inventory, supp...
Counselor State of the Industry 2026: Addressing Labor Concerns
StrategyMore job applicants don’t always mean better candidates, but smart suppliers have found...
Counselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the mar...
Counselor State of the Industry 2026: Strengthen Your Supplier Network
As distributors narrow their supplier netw...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placemen...
Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend
StrategyAs client marketing budgets tighten, distributors must act strategically and connect pr...
Counselor State of the Industry 2026: Adopting an AI Strategy
StrategyDistributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...
Counselor 2026 State of the Industry
StrategyWith business challenges everywhere, distributors and suppliers can drive success by ig...
ASI Show Chicago 2026: Full Recap & All Our Coverage
StrategyThe ASI Show Chicago welcomed more than 4,500 industry professionals for networking, le...
Print Primer: What Is Wide-Format?
From towering signs and vehicle wraps to p...
ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A
Adamolekun spoke with ASI CEO Ashish Mitta...
2026 Counselor Awards
Trailblazers and culture-builders, this ye...
Counselor 2026 Lifetime Achievement Award: Chuck Fandos
The promo industry’s ultimate connector re...
Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
Thrust into leadership roles at a young ag...
Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales
For over six decades, the Shucart family h...
Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
StrategyDriven by a lifelong commitment to help others, this humanitarian uses her company as a...
Counselor 2026 Sustainability Advocate of the Year: Ethix Merch
StrategyThis distributor fulfills a mission to champion workers’ rights while also safeguarding...
Sponsored Content
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
StrategyFor this innovator, losing a favorite T-shirt was the prelude to building a stylish and...
Counselor 2026 Woman of Distinction: Jodie Schillinger, Maple Ridge Farms
StrategyRaised in the promo industry, this empathetic leader is defined by her ability to empow...
Counselor 2026 International Person of the Year: Fred Misseri, SYNNEO
StrategyThis respected leader has spent decades connecting promo professionals across borders, ...
Counselor 2026 Distributor Entrepreneur of the Year: Tom Rector, Thumbprint
StrategyStarting his company during the Great Recession gave this distributor the resourcefulne...