Strategy

Q&A: Andrew Titus Discusses His New Book for Emerging Leaders

Strategy

The president of United Franchise Group shares why it’s important for leadership to be ...

FIFA Fan Festival Charms Fans With Creative Promo

Strategy

Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s...

Why High-Velocity Decoration Is a Survival Strategy

Direct-to-film printing has moved from hob...

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What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Bachelorette parties are high-spend events...

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Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have bee...

As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Strategy

Alcohol consumption among Americans is on the decline, but brands are still turning to ...

Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend

Strategy

Some international soccer fans coming to the U.S. for the World Cup left with a love of...

PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Strategy

Nearly 200 women attended the conference held in Milwaukee, WI.

Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East

Strategy

Attendees heard a keynote from “Shark Tank” star Daymond John and explored product tren...

How Something Inked Landed & Executed Its World Cup Licensing Program

The Counselor Top 40 distributor used exis...

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Everything Is Customer Service: The Right Way To Build Trust

Stellar customer service creates trust, wh...

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Inside the ASI Show Pavilion at PRINTING United Expo 2026

The “show within a show” debuting this yea...

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

The massive installation in Philadelphia’s...

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4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators

Distributors and contract decorators must ...

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SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs

The Canadian distributor found that brande...

How 35 Years in Print Led to Promo

Strategy

Steve Enright of PromoPrint Group shares what he’s learned in his 35 years of print and...

How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends

Strategy

Matching jackets worn by NHL players’ wives during the playoffs have become ornate and ...

5 Tips for Better Color Management

Strategy

In the print and promo world, accuracy is paramount. These tips will help ensure color ...

‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success

Strategy

The British entrepreneur runs a certified B-Corp supplier that has donated close to 1 m...

Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone

Strategy

Promo products create the strongest impact when they deliver a meaningful experience, n...

Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo

Strategy

Dave Leskusky, president of PRINTING United Expo, also explains why the convergence of ...