Strategy

ASI Chicago 2025: Sell to Different Generations

Strategy

Connect with buyers based on their generational cohort to close more sales, said Dave S...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Strategy

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...

ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING Unite...

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

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ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Janet Johnson of the Janet E. Johnson Agen...

6 Ways To Get Creative With Direct Mail for Fall

Strategy

Print is uniquely positioned to take advantage of the emotion, color and opportunity of...

Go Beyond Basic DTF With Mixed-Media Designs

Strategy

Special-effect heat transfer vinyl works best as a complement to direct-to-film transfers.

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

Pride-Related Promo Searches Decline as Brands Scale Back

Strategy

The number of ESP searches for products related to Pride and the LGBTQ+ community betwe...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” f...

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Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Plus, DTG Connection has rebranded as Prin...

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The Bottle Station Improves Accessibility for People With Limited Mobility

The product secures items to surfaces, mak...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an elem...

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How To Future-Proof Customer Communications With AI & Personalization

PRINTING United Alliance recently hosted a...

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The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

The Yankees announced a new bobblehead of ...

Common UV Printing Myths Debunked

Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

How To Create the Ultimate Print-on-Demand Experience for Customers

Strategy

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promo...

Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Strategy

Seattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar an...

Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’

Strategy

The promotional products supplier, which manufactures leather goods in the U.S., has be...

TravelChair Products Featured on ‘Good Morning America’

Strategy

A range of outdoor chairs and a table from the supplier were included in the show’s “De...

Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event

Strategy

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music fes...