As the promotional products industry continues to intersect with print, PRINTING United Expo helps suppliers expand their reach in a major way.

The ASI Show Pavilion will debut at the PRINTING United Expo this year (photo courtesy of PRINTING United Alliance).

In a Q&A on Promo Impressions, PRINTING United Alliance President Dave Leskusky discusses the new ASI Show Pavilion at PRINTING United Expo, what it means for promo suppliers, and why the convergence of print and promo is creating new opportunities.

Among the points highlighted in the discussion:

• The new ASI Show Pavilion at PRINTING United Expo is designed to connect promo suppliers with a broader audience of print service providers, apparel decorators and wide-format printers looking to expand into branded merchandise and promotional products.
  
  
• PRINTING United Alliance says the timing is right because print and promo are increasingly converging, with customers seeking integrated marketing solutions that combine print, apparel, signage, packaging and promotional products under one provider.
  
  
• Compared to traditional promo-only trade shows, the Pavilion gives suppliers access to a more diverse buyer base, including commercial printers, sign companies, fulfillment providers and packaging printers searching for new revenue streams and business diversification opportunities.
  
  
• Expo organizers say one of the biggest advantages is exposure to emerging production technologies – including DTF/DTG, automation, AI-driven production tools and e-commerce integration – helping suppliers identify new partnerships, improve fulfillment capabilities and stay competitive.

Read the full story on Promo Impressions, a publication of PRINTING United Alliance, ASI’s strategic content partner.

Read the full story on Promo Impressions.

Print & Promo Marketing is your source for news, commentary and strategy for the promotional products, commercial print and product decoration industries.