ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
Top Stories
Canadian Promo Leaders React to New Tariff Developments
The new 50% duties on Canadian products and Canada’s planned reciprocal levies on American imports is causing whiplash and uncertainty ahead of the Q4 gifting season.
Obituary: Rob Watson, Vantage Apparel
Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.
US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government said it will implement its own retaliatory duties on Sept. 8.
Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
Latest News
-
In The News - August 2026
-
How Print on Demand Is Transforming Corporate Merchandise Programs
-
The MRL Group Relaunches With Executive Hires, Brand Refresh & Marketing Operations Enhancements
-
Hit Promotional Products Opens 800,000-Square-Foot Ohio Facility
-
Prime Line Brings on Tom Clouser as Senior Strategic Account Manager
-
Vantage Apparel Completes Employee Training Initiative
Product Hub
Products
This Week’s New Suppliers: Promo Worth Sourcing
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Home & Kitchen Tools
Home and kitchen tools are an ideal place to add branding to an item that consumers likely already use.
Products
This Week’s New Suppliers: Products for a Lifetime
Discover creative products from new ASI suppliers.
Allegra Lisle Acquires PrintSmart Printing
The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.
-
Koozie Group Expands Partnership With LoudCup
The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.
-
J.Charles Names Norma Miller to Strategic Growth Manager
Miller takes on the role with 20 years of experience building partnerships, expanding channels and driving strategic growth.
-
Trump Administration Postpones Tariffs on Canada for 3 Days
The 50% levies on approximately $20 billion worth of goods were scheduled to go into effect on Aug. 19. A tentative deal has been reached since they were first announced in July.
-
Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions
The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.
Promo for the Planet
Sustainability
How Green Giftz Was Ahead of the Sustainability Curve
Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
How PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.
-
5 Packaging Mistakes To Avoid
Label and package printing can be a lucrative market, but there are complications to consider before taking the plunge.
-
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
-
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.
-
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact
Sponsored Content
Vault Promotions
Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase your sales by pitching name badges as an easy add-on to programs you're already fulfilling orders for. ...
STAHLS'
Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand Industry Report from STAHLS' (asi/88984), built from firsthand insights gathered at the Print on Demand...
melin
How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start? Consider co-branding with melin (asi/34372), your "in" for higher profits from high-end clients . Find out how...