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The announcement comes just a couple weeks after the Counselor Top 40 supplier said it would transition away from an all-inclusive pricing model.
The Counselor Top 40 distributor says the deal will enhance its onsite brand experience and event activation capabilities.
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
New Wave Group, the Counselor Top 40 supplier’s Swedish owner, said sport and leisure sales grew by 0.9%, with Cutter & Buck’s organic growth contributing to that figure.
Cohn, who spent his life helping to shape and grow the promotional products industry, will be remembered for his compassion, kindness and humble leadership.
Discover creative products from new ASI suppliers.
Whether at small businesses or large-scale events, these vibrant banners and flags are ideal for making client branding stand out in a crowd.
McCall will lead inside sales and sales operations, while Herman will serve as vice president of outside sales.
The Counselor Top 40 supplier took steps to improve its use of preferred materials, track its carbon footprint and strengthen supply chain transparency.
As chief AI officer, Lehew will “own the intelligence loop” between customers, product and the AI landscape.
Trade experts caution that payouts will take time and will require businesses to ‘jump through hoops.’
Gantt previously held executive sales roles at several promo suppliers and distributors.
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
In its just-released 2025 sustainability report, the supplier also noted that it’s on track to recycle 85 million postconsumer plastic bottles by the end of 2026.
Regulation, consumer demand and innovation are pushing printers toward more credible, scalable, eco-friendly practices – despite ongoing challenges.
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.
A new period of stabilization is giving agents and brokerages the opportunity to deepen client relationships and stretch their marketing budgets.
This fast-growing market is still ripe for targeting – but not without its challenges.
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