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Commentary
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
StrategyThe best communication methods focus on conveying one simple idea and serving recipient...
How Print on Demand Is Transforming Corporate Merchandise Programs
NewsBy reducing inventory risk and expanding choice, print on demand is fundamentally chang...
My Favorite Merch: Cindy Mullen, BAMKO
Industry distributors share the promo prod...
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K....
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Everything Is Customer Service: Share the Win With Your Team
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
StrategyThe addition illustrates how logo placement is at the heart of college and professional...
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom
StrategyThe account executive at Counselor Top 40 distributor BAMKO shared his emotional journe...
The Print & Promo Present at Philly’s MLB All-Star Game
StrategyMassive signage, Philly-themed gimmicks and fan interaction created a home run of a fan...
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
Don Swope and Brian Vella are military vet...
Why High-Velocity Decoration Is a Survival Strategy
Direct-to-film printing has moved from hob...
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events...
Everything Is Customer Service: The Right Way To Build Trust
Stellar customer service creates trust, wh...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this yea...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
StrategyPromo products create the strongest impact when they deliver a meaningful experience, n...
Buyers Are Using AI for Search – Are You Showing Up?
StrategyConversational AI is quietly rerouting corporate accounts. Here’s what distributors can...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
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How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
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Everything Is Customer Service
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
The Benefits of Sourcing Locally for DTF Transfers
StrategyThe direct-to-film market has matured, and there are plenty of local vendors with indus...
Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos
StrategyA rundown of branded merchandise that stopped our scrolling in its tracks.
My Favorite Merch: Joe Favre, Vanguard
StrategyIndustry distributors share the promo products that they love the most.