Commentary

Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone

Strategy

Promo products create the strongest impact when they deliver a meaningful experience, n...

Buyers Are Using AI for Search – Are You Showing Up?

Strategy

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can...

Everything Is Customer Service

Embracing this mindset will improve custom...

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The Benefits of Sourcing Locally for DTF Transfers

The direct-to-film market has matured, and...

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Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

A rundown of branded merchandise that sto...

My Favorite Merch: Joe Favre, Vanguard

Strategy

Industry distributors share the promo products that they love the most.

Tim Andrews’ Final Letter to the Industry

Strategy

As ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s ...

How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Strategy

Ramon, a working magician, invested in his own screen-printing and embroidery business ...

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Strategy

Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is abou...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

The Lunar New Year Parade in NYC on March ...

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How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains h...

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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Industry distributors share the promo prod...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

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Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...

Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Strategy

AI is a game-changing innovation, but the real power lies in how distributors and suppl...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...