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Strategy

How To Be Prepared for Any Crisis
How To Be Prepared for Any Crisis
Strategy

Having a crisis preparation plan is crucial to keeping your business operational even d...

Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles
Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles
Strategy

Also, Inkcups shares a case study of how its direct-to-object printers have helped a sm...

How Manufacturing Day Inspires Tomorrow’s Print & Promo Workforce

Observed the first Friday of October, it s...


Counselor Promo Campaign Awards

Discover the promotions that deliver creat...


Q&A: How To Successfully Handle Rush Orders

Streamlined processes and a commitment to ...

How Printers Can Expand Their Profit on Every Order
How Printers Can Expand Their Profit on Every Order
Strategy

By reviewing pricing, workflow systems and current sales strategies, apparel decorators...

10 Promo Pros Reveal How They’re Using AI & Automation
10 Promo Pros Reveal How They’re Using AI & Automation
Strategy

With so much talk of “automating this” and “using AI to do that,” a collection of brand...

Move Beyond Stitch Count With These Embroidery Pricing Strategies
Move Beyond Stitch Count With These Embroidery Pricing Strategies
Strategy

Decorators should sell the perceived value of their premium embroidery services.

8 Reasons You Don’t Want To Miss PRINTING United Expo This Year
8 Reasons You Don’t Want To Miss PRINTING United Expo This Year
Strategy

The show, set for Oct. 22 to 24 in Orlando, FL, features a slew of educational and netw...

How Promo Products Helped Save a Texas Print Brokerage

Having a diversified business has helped C...


Texas Decorator Explores the Power of Print & Promo

C.C. Creations proves why being a true one...


Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Also, Roland DG wrapped a digital grand pi...

How Print on Demand Is Reshaping Promo

The decoration industry is embracing the t...


More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

The restaurant chain wanted to bring its l...


Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Strategy

Executives say they’re diversifying their sourcing to help mitigate the impact of the T...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
Strategy

Branding Touchpoint enrolled both its interns in the program, which helped give them fo...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Strategy

Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where f...