On Nov. 3, voters will decide who fills 35 U.S. Senate seats and all 435 U.S. House seats, along with thousands of state and local offices across the country. That means plenty of candidate merchandise for supporters to snap up – and opponents to poke fun at.

Candidates may agree on little in this partisan era, but they seem to share at least one belief: T-shirts, hats, yard signs and other promo essentials can get their names out there and draw attention to their campaigns. Counselor rounded up just a few of the clever, wacky and attention-getting 2026 midterm political merch that Republican and Democratic candidates are featuring in their online stores. (Disclaimer: The political promo featured here doesn’t signify an endorsement by Counselor of any candidate. And for those of you keeping score, both parties are represented equally in this article.)

Vote Your ‘Ossoff’

As part of his efforts to win reelection in one of the most competitive Senate races this election cycle, Jon Ossoff has raised the most money and spent the most of any Senate campaign, as of the latest campaign finance documents available from the Federal Election Commission.

Ossoff, a Democratic senator from Georgia, was first elected to Congress in 2020 and is up for reelection this year, running against Republican Mike Collins. His campaign has long urged supporters to “Vote Your Ossoff” – a cheeky slogan featured on much of his merchandise, with a peach emoji standing in for the “O.” It also unwittingly, or knowingly, leans into how the internet has been captivated by fan-edit style thirst trap videos of Ossoff that have propelled some of his popularity this election cycle. Soccer jersey-inspired tees and “May the Fourth” merch featuring Ossoff wielding a lightsaber only add to the quirkiness.

Photo courtesy of Ossoff for Senate

Maine Choices

Sen. Susan Collins is the longest-serving Republican woman in U.S. Senate history, first elected as a Maine senator in 1996 and winning reelection in each of the four succeeding election cycles. 2026 marks the possibility of the start of her sixth term if she wins reelection against her Democratic challenger Troy Jackson.

Amid the tightly contested race, Collins has stocked her merch store with a slew of offerings ranging from typical candidate name fare to apparel pieces that, on first glance, would be equally at home in a small-town coastal Maine gift shop. Think a beanie with a printed white moose on the front, a tee with a “Maine” pennant banner, a sweatshirt with “207” – the area code for Maine – in thick block patches or apparel featuring Collins’ black lab, Pepper.

Photos courtesy of Collins for Senator

29/26

Republican Christian Maxwell is a first-time congressional candidate, running to represent Illinois’ 1st Congressional District – located in the Chicago area – in the U.S. House of Representatives against the incumbent, Democrat Jonathan Jackson. Much of the messaging of her campaign is centered around the idea of “Making History AGAIN,” under the graphic and merch collection 29/26.

The “29” is a reference to 1929, the year when Oscar Stanton De Priest took office as the first Black American elected to Congress in the 20th century, following a nearly three-decade drought. Maxwell, a Black woman running to represent the district De Priest once served, is invoking that history in her campaign and merchandise collection.

Photo courtesy of Christian Maxwell for Congress

James ‘Talafreako’

Democrat James Talarico is a first-time U.S. Senate candidate in Texas who has been a member of the Texas State House of Representatives since 2018 – and he’s built quite the social media following over his political career.

He has also embraced criticism from the opposing party – namely, through the “Talafreako” merch available on his website. The moniker originated from disparaging comments made by Talarico’s opponent, Texas Attorney General Ken Paxton, and President Donald Trump, but Talarico ran with it. The resulting “Talafreako” tees live alongside his other slogans, including “Texas Is Talarico Country” and “It’s time to start flipping tables,” a reference to a biblical story where Jesus flips tables in response to exploitative merchants and money changers in the temple. (Talarico is a Presbyterian seminarian.)

Photo courtesy of Talarico for Texas

The store also features “Not Ken Paxton’s Pen” – another dig at Talarico’s opponent, who was caught on camera taking an unattended $1,000 Montblanc pen from an attorney’s security tray. (The following day, Paxton gave the pen to a deputy, who returned it to its owner.)

‘Brew’ State Politics

Democratic Sen. John Hickenlooper is running for reelection in Colorado against Republican State Sen. Mark Baisley. The solidly Democratic seat isn’t expected to be particularly competitive, but that hasn’t stopped Hickenlooper’s team from releasing a selection of creative and headline-making merch, most notably his “This Hick Loves Gays” tee.

Photo courtesy of Hickenlooper for Colorado

The T-shirt was originally made for Hickenlooper to wear at the Denver Pride Parade, a staffer told Colorado Public Radio, but it was so popular with constituents at the parade that the campaign decided to make it a permanent addition to the storefront.

Hickenlooper’s wide range of merch offerings also include a “Giddy Up” camo hat and selection of “Change Is Brewing” merchandise, including a pint glass, koozie and bottle opener – a nod to Hickenlooper’s background in microbrewing before his political career began. He served as the mayor of Denver and the governor of Colorado before being elected to his first Senate term in 2020.

Hot Girls & Baddies

Maybe there’s something in the Rocky Mountain water of Colorado. Two female candidates in two neighboring House congressional districts in the state have also taken creative approaches with their merch.

Democrat Melat Kiros, a first-time congressional candidate who defeated incumbent Diana DeGette in the Democratic primaries, appealed to the “hot girls” of Colorado’s 1st House District over the summer with a “Hot Girls Vote for Melat Kiros” tee. The shirt references the “Hot Girl Summer” movement first sparked by Megan Thee Stallion’s music and a similar “Hot Girls for Zohran” campaign supporting Zohran Mamdani ahead of his election to mayor of New York City last year.

Photos courtesy of Kiros for Congress and Kelley Dennison for Congress, respectively

Similarly, over in Colorado’s 2nd Congressional District, fellow first-time congressional candidate Kelley Dennison won her Republican primary with a focus on Colorado’s bears and “baddies.” Most of her merch features a logo with a snarling bear, with one notable standout: a graphic tee with “America’s Goth Baddie” emblazoned across the front. She’ll face incumbent Democrat Joe Neguse in her race on Nov. 3.

Mr. SALT

Republican Rep. Mike Lawler has served in the U.S. House of Representatives, representing New York’s 17th Congressional District located just north of New York City, since assuming office in 2023 – and his merch has embraced the moniker “Mr. SALT” as he vies to win reelection for his third term against Democratic challenger Cait Conley.

Photo courtesy of Mike Lawler for Congress

The nickname has nothing to do with food seasoning. Rather, it came directly from President Trump, who praised Lawler for his focus around the State and Local Tax (SALT) deduction, which allows taxpayers to deduct certain paid state and local taxes from their federal taxable income. His vocal support for raising the cap on the SALT deduction has been a major campaign messaging focus for Lawler. Hence, Mr. SALT.